Sony Not Thrilled About 20th Anniversary PS4 eBay Sales

"That's not what we want to see happen," PlayStation exec says.

434 Comments
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Sony UK executive Fergal Gara is not too thrilled that some people are selling their limited-edition, 20th Anniversary PlayStation 4 systems on eBay, though he understands this can't be stopped.

"That's not what we want to see happen," he told Eurogamer about the eBay auctions for the rare PS4s, some of which have sold for thousands of dollars.

"It's inevitable some proportion of that will happen, and very hard to prevent it completely" -- Fergal Gara

Gara went on to say that Sony intentionally only announced where fans could buy the commemorative consoles--with only 12,300 being made worldwide, they are indeed rare--through channels that require "fan knowledge."

"It's inevitable some proportion of that will happen, and very hard to prevent it completely," Gara explained about the eBay sales. "We did think things through. But in each and every case, the way you get hold of one of these consoles requires some fan knowledge, so we're trying to tap into the people who love the brand the most, and put them at an advantage, because they're the people who keep us in business, who inspire this whole 20 year legacy."

The 20th Anniversary PS4 consoles went on sale last weekend during PlayStation Experience and sold out almost immediately. For more on the commemorative console, which is modeled after the Original PlayStation and sells for $500, check out GameSpot's unboxing video above.

Got a news tip or want to contact us directly? Email news@gamespot.com

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atopp399

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If they really wanted to give something to the fans they should release it as a standard edition and only sell it online or something. Sure there can be 12,300 of them with a special number on them for the people who like to count to potato but then go ahead and release a standard edition without a number for the rest of us fans.


It shouldn't be about how rare they are if they are really to celebrate the company and the fans.

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redskinStu

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If they really wanted to celebrate properly, it should have been a campaign or release that anybody could take part in, not just a hand-picked elite...some of whom are behaving no different than scalpers. The gray PS4 should have been available worldwide in proper numbers, or even just the controller in collector packaging that opened up like a PS1. Or a smartphone that looks like the PS1 memory card, for example. Don't be surprised that the secondary market prices are absurd; people don't want to be left out, which of course they were.

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Furwings

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Then why didn't they make 123,000 instead of just 12,300 for the ENTIRE WORLD then?

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Xily

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<< LINK REMOVED >> Pfft, it should have been 123,000,000 instead.

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OneStrong2

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Probably need to wait a few years. I can see this selling for a lot more, later on.

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t-16

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If they are that bothered why don't they just mass produce them for the next year since this is the 20th year since release. That will kill the ebay value and deal with the vultures.


They won't do it because they knew what they were doing and what was going to happen, they wanted the media coverage and press. Simple as that.


For the players, yeah right!

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SoJo57

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Does walking across the road from the mini cab shop you work in to the Playstation94 shop in London and getting one for £19.94 count as "fan knowledge channel" or just complete blind luck? you should have done better here Sony! Giving local shop keepers the opportunity to buy one for £20 surely could have been prevented?!

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XNEXUS666X

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A rather presumptuous and retarded statement so say the least. Gauging fans on their ability to find obscure products and have the money to buy instantly... Instead of producing more units for a wider audience to enjoy, they let some greedy creeps capitalize on the rarity and make a far better markup than Sony ever did hahaha, way to chumps. Oh well, my money was better spent on a new i7.

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saxdawg00

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How about not making just 12,300???

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Fetseroony

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"We did think things through...."

uuuuuuhm, nope

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joesmith127

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Sony made a poor business decision in deciding only 12300 people out of millions of Playstation fans are worthy of a grey PS4.

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xophaser

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the grey PS4 should have been one of the regular color scheme options along with black. Don't need to just produce one color.

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epidemia2007

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I did not know they were available until I saw this one sold for $7,500 dlls on Ebay and thought wt.. how is possible that people are that stupid to buy a PS4 with the only difference is the color,and they will never know if the console works cause maybe they will never turn on the console Sony could have sold them just the skeleton of the console and they will still could have bought them.lol

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alexandrajade27

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<< LINK REMOVED >> One went for $20k.

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heatherjohn8251

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Maybe they should of gotten them to hardcore fans who have enjoyed PS since day one just a suggestion

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Mraou

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What is so great about it; it's a different tone colour grey that objectively doesn't even look like the original PlayStation. It should of actually been stylised to look exactly like the PS1, with a fake giant disk tray and working buttons on the top. The thing is just a reskinned PS4, with the "old" logo slapped on it and a licence plate and not much more.

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Atzenkiller

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It requires some "fan knowledge"? Like going on any videogame site like gamespot and look at the news on the front page? Man, Sony sure tried hard to make this only available to the real fans.

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clockworkengine

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In an industry where rarity and value multiply one another, why did Sony expect anything different from such a limited run?

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MedaFaded

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Was the playstation exec born yesterday? News flash! This has been happening since day 1 of ebay! Even before Ebay.

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TheOneWhoCooks

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Maybe you should have made this a limited edition SKU instead of a collectors item.

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RossRichard

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They should have made more of them, then. I would have loved to have bought one, but they were only available for a few minutes.

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beuneus12

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It's easy to find idi ots on eBay apparently

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jtthegame316

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sony are idoits you make a limited edition this is gonna happen

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Vylsith

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<< LINK REMOVED >> You obviously have to balance rarity with people's desire to buy it for a collector's item. Not sure why anyone cares. No idea why you think Sony are idoits for limiting stock on what is supposed to be a collector's item. That's standard practice.

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Fuzaki

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<< LINK REMOVED >><< LINK REMOVED >> The problem is that Sony is complaining about it as if the consumers are at fault. If Sony understands the "standard practice", then they shouldn't even be making such a media-driven statement; either that or they should have balanced the rarity and availability more.

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omanojyaku

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<< LINK REMOVED >><< LINK REMOVED >> You are missing the point. The point is, why are you QQing about people flipping these when there were so few made? How fucking stupid are you to not see this coming? They should of either made many more and/or had a lottery.

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DigThat32

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It's a PS4 w/a palette swap...why are folks spending K's on it?

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Vylsith

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<< LINK REMOVED >> Think of it as a collector's item, not a console. Why do some baseball cards sell for thousands? Doesn't make any sense, but it's not really meant to.

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RobDev

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<< LINK REMOVED >><< LINK REMOVED >> baseball cards sell for thousands because they are old and rare. This console is neither.

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turretx7

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> Think of it as an investment :P

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sleazy6565

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Sony's just pissed they didn't get 20 thou for there 500 dollar pos.

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adro191

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B.S. the only reason it sells far more expensive is BECAUSE SONY only made so many units, if this was available at any retail store then it wouldn't have that much value.

Nothing special about this edition, and this is coming from Sony fan.

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Vylsith

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<< LINK REMOVED >> Collectibles are worth as much as people are willing to pay for them.

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Atzenkiller

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<< LINK REMOVED >> Yes, rarity is what makes things special for some people. This concept has been around for a very long time now.

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Daniel8402

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It's easy.. If you want fans to get one you put up preorders for 20 hours to commemorate 20 years. You then make only the number preordered. This just pisses off fans like me who wanted one but can't get one now.

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C_Meridian

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It's very easy to avoid this happening. It's called making more than 5 of them.

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greenpolyp

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Sony knew what was going to happen and wanted the publicity. It probably was Sony itself who bid thousands for it.

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DoUbLeZzMk2

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Well damn I adie hats PS fan and want this but don't have the cash for it and don't want to part ways with my launch machine! What about ppl in my position mr.Gara!?

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VenkmanPHD

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Anytime you make anything where the demand exceeds the supply you will ALWAYS see this happen.

What else did they expect???

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Zloth2

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<< LINK REMOVED >> I think they did expect it. They just hid the stores and sales so the biggest Sony fans had the first crack at them before the rich jacked the price up. Otherwise they would have simply set the price tag to $800 at the start.

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BinaryLad

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If people can make money off of something like this, they will. What did you guys expect? If you don't want this to happen, don't release the special PS4 in the first place.


This brilliant phenomenon is called capitalism.


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laodang

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Everything has a price tag! I sell my wife if the price is right!

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VenkmanPHD

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<< LINK REMOVED >> 50$ and a slim jim. Deal? lol yeah of course it's a deal...

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helldragonzer

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good thing those where the fans that "love the brand the most", the people that bought it off Ebay are your true fans.

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neverdying-

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I'm sure Sony is one of them sellers, selling it at a higher price

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Thanatos2k

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You intentionally announced it would be an extremely limited run. What did you think would happen?