Sony Has Trademarked A Telling New Slogan For PS5 DualSense Controller

Sony's latest trademark is linked to the DualSense controller, and shows the company's expectations for what PS5 users will experience using it.


Sony has filed for a new trademark in the US, and it's one that will seemingly be connected to the PlayStation 5's new controller, the DualSense. The trademark filing is for the phrase "Heighten Your Senses"--surely a reference to the DualSense's haptic feedback.

Indeed, the application notes note that this trademark from Sony is related to "controllers for game consoles; game controllers for computer games." It likely relates to how the DualSense controller will try to make you "feel" the actions your character is performing more. For instance, you'll feel the tension of your bow in The Pathless, to give one example.

Like the PS4 DualShock, the DualSense will also feature a light bar and in-built speakers, so it'll technically engage your senses of sight and sound, too.

This trademark application is seemingly still awaiting final approval, but it's already being used by Sony in advertising the controller, which could mean that the trademark listing is simply out of date. The slogan for the PS5 appears to be "Play Has No Limits."

The PlayStation 5 was recently properly unveiled, but we'll be waiting a while to find out when it's coming out and how much it will cost.

Play For All is continuing on into July. Join us as we bring you the summer's hottest news, previews, interviews, features, and videos, as well as raise money for Black Lives Matter and COVID-19 relief efforts with the help of our friends from around the gaming world. Check out the Play For All schedule for more.

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

Now Playing: Cyberpunk 2077 Delayed, Spider-Man: Miles Morales Explained, & PS5 DualSense Trademark | Save State

Got a news tip or want to contact us directly? Email

Join the conversation
There are 9 comments about this story