Sony branded number one...again

Electronics giant tops Harris Interactive survey for seventh consecutive year; Dell, Hewlett Packard, Apple make the top 10.


While Sony might fight with Nintendo and Microsoft for brand recognition and approval when it comes to the world of gaming, the electronics giant's brand name has a significant leg up on the competition when it comes to the general American public.

Market research firm Harris Interactive has released the results of its annual "Best Brands" survey, and Sony has topped the list for the seventh consecutive year and the ninth time in 12 years. Microsoft slipped from the top 10 in this year's poll, while Nintendo was shut out of the upper echelon.

Harris surveyed 2,351 US adults online and asked them "to think about brands or names of products and services" and to name the three they considered the best. Respondents were free to pick whichever brands they preferred and were not given a list of options or possible answers.

The top 10 companies in this year's poll are listed below.

1. Sony
2. Dell
3. Coca-Cola
4. Toyota
5. Ford
6. Honda
7. Hewlett Packard
8. General Electric
9. Kraft
10. Apple

The products discussed here were independently chosen by our editors. GameSpot may get a share of the revenue if you buy anything featured on our site.

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