Skylanders And Disney Infinity Helped Make Amiibo Successful in The West, Says Nintendo

Amiibo initially dubbed too big and too costly by Japanese distributors.

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Nintendo has attributed the success of its Amiibo figures in the West partly to Activision's Skylanders and Disney's Disney Infinity toys-to-life franchises, according to president Satoru Iwata. Speaking during Nintendo's end of 2015 fiscal year earnings call, Iwata answered questions about the regional disparity for Amiibo sales and their attach rates to compatible games.

"When it comes to the figure and video game entertainment category, there are two existing franchises: Activision released Skylanders four years ago, and Disney released Disney Infinity two years ago… However, before we actually launched Amiibo, the number of consumers who were aware of the overall concept of this product category, namely, toy figures are lined up on a store shelf in the video game section and when you buy and use it with a game, something very fun would happen, differed greatly in Japan from the rest of the world," Iwata said.

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According to the Nintendo president, the United States in particular had already established a large toys-to-life market, whereas the category had "yet to show results in [Japan]." Iwata also revealed that Japanese distributors had initially dismissed Amiibo toys as being "a little too big in size" and too costly for a figure in the Japanese market. Despite this, Nintendo decided to go ahead and launch the Amiibo we see today, saying it was "most appropriate for the global market."

Iwata also revealed that Nintendo has been "testing various forms of Amiibo other than plastic figures" in addition to the card-format Amiibo products which were first announced in October last year during an earnings call.

Over 5.7 million Amiibo figures have been sold since the toys were launched last year. Nintendo recently lowered the suggested retail price for select Amiibo figures, down to $9.99 from $12.99. A new wave of Amiibo is expected to be released this month and includes Charizard, Pac-Man, Lucina, and more.

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Avatar image for HonorOfGod
HonorOfGod

The man said it himself. " toy figures" you grown Toy fanatics need to man/woman up and admit you're buying toys and interacting (playing) with them.


Nintendo, for the last time, you should stop making these FFS, stop it please.

Avatar image for gameroutlawzz
GamerOuTLaWzz

<< LINK REMOVED >> I have 14 amiibos all factory sealed, the only 1 I have bought to use is Link when SSB came out.

Avatar image for HonorOfGod
HonorOfGod

<< LINK REMOVED >><< LINK REMOVED >> mk

Avatar image for Too-DementeD
Too-DementeD

<< LINK REMOVED >> lol, people have been denying they're toy figures?
You have to be real insecure if you can't just call them what they are.

Personally, I like them. They look good as decorations, but I have to admit I can't see the real purpose for them in Nintendo's games. They change very little. Maybe there will be one game in the future that changes my mind, but for now, I believe the best game addition thanks to amiibo is new outfits in Mario Kart 8, which doesn't really justify their worth.

Avatar image for HonorOfGod
HonorOfGod

<< LINK REMOVED >><< LINK REMOVED >> Yes, here on this very site people have tried telling me that these are not toys. If you have the time and you care enough, scroll down the comments section of a Nintendo article and see for yourself.


W/E I'm going to go play Skyrim in a bit, gonna try and forget all about these toys again.

Avatar image for Too-DementeD
Too-DementeD

<< LINK REMOVED >><< LINK REMOVED >> Been looking through a few articles, can't find anyone denying they're toys... but I see a few people saying that adults shouldn't buy them because they're toys, sorta implying that "if you're older, you shouldn't buy them."

I fail to see why you shouldn't. It feels like it's the same argument as when people say Nintendo only makes "kiddie games", such as Mario. If their games aren't for you, that's fine, but just because they aren't doesn't mean everyone else who's an adult and enjoys them is immature. These are games that are fun for all ages, and I wish people who were inclined not to play them based on the game's appearance, would give them a shot, just to see that they can be enjoyable.

...Besides, one of the main games the Amiibos are compatible with, Smash Bros, is widely played by adults. Maybe even moreso than kids actually. Whether or not it's because there's fighting (the bottom tier of violence), doesn't matter. If you like Pikachu in Smash, why not get a Pikachu Amiibo? Just doesn't make sense to me why people have an issue with it.

Avatar image for HonorOfGod
HonorOfGod

<< LINK REMOVED >><< LINK REMOVED >> Not bashing their games at all, I like Nintendo games I just cant stand these toys. Why did you flip this convo into me not liking nintendo games and finding them kiddy? You are putting words in my mouth.

Avatar image for Too-DementeD
Too-DementeD

<< LINK REMOVED >><< LINK REMOVED >> Except I didn't mention you...?

I said I went to look through comments and saw people saying adults shouldn't like Amiibo, then I mentioned that it was similar to the argument that Nintendo games are for kids.

Avatar image for HonorOfGod
HonorOfGod

<< LINK REMOVED >><< LINK REMOVED >> Just go to your room and play with your toys lol.

Avatar image for Too-DementeD
Too-DementeD

<< LINK REMOVED >><< LINK REMOVED >> Okay Mom :(

Avatar image for dylandr
dylandr

<< LINK REMOVED >><< LINK REMOVED >> People always need to have something to complain about...

Avatar image for Too-DementeD
Too-DementeD

<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> What's even more funny is that usually it's complaints that have nothing to do with the person complaining. In this case, adults have a problem that OTHER adults enjoy a toy figure.

Avatar image for dylandr
dylandr

<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> or having a problem that someone gets more money (while clearly having a harder job)

Avatar image for HonorOfGod
HonorOfGod

<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> Fine go play with your toys but remember, we all have a right to our own opinions.

Avatar image for dylandr
dylandr

<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> Don't own them but it is sad you can bash on something that is optionall...

Avatar image for simsumre
simsumre

Nintendo's solution to their failing console is to make toys. I have no words.

Avatar image for dylandr
dylandr

<< LINK REMOVED >> There were originally a toy maker anyways

Avatar image for b1ank
B1ank

<< LINK REMOVED >><< LINK REMOVED >> They originally sold cards*

Avatar image for Thanatos2k
Thanatos2k

Overpriced physical DLC, all of it.

Avatar image for RabidBurp
RabidBurp

<< LINK REMOVED >>

You seem to be implying people buy them for the in-game unlockables.

Avatar image for DragonessAthena
DragonessAthena

<< LINK REMOVED >><< LINK REMOVED >> You have to for Mario Party 10, since the specific Mario Party 10 Amiibos will unlock game content you're not allowed using without them.

Avatar image for dylandr
dylandr

<< LINK REMOVED >><< LINK REMOVED >> i think he has never even seen a amiibo till now or know what they do...

Avatar image for JakeTehNub
JakeTehNub

<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> No one has because Nintendo doesn't make any of them and the scalpers take them.

Avatar image for dylandr
dylandr

<< LINK REMOVED >> you w0t m8?

Avatar image for b1ank
B1ank

<< LINK REMOVED >><< LINK REMOVED >> You heard him. Stay mad fanboy

Avatar image for dylandr
dylandr

Nintendo's devs are smart and know how to play their card, this is why Nintendo is almost immortal!

Avatar image for b1ank
B1ank

<< LINK REMOVED >> Best fanboy comment ever

Avatar image for Thanatos2k
Thanatos2k

<< LINK REMOVED >> Skylanders originally tried to partner with Nintendo, and Nintendo said it'd never work.


And millions lost because of their dumb decision.

Avatar image for xwulfd
xwulfd

<< LINK REMOVED >><< LINK REMOVED >> yup all the money from the 5.7 amiibo sold on their first year went to theirs alone because they have no partners, and years counting ..that's really dumb

Avatar image for Thanatos2k
Thanatos2k

<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> Skylanders is worth FAR more than Amiibos are.

Avatar image for DragonessAthena
DragonessAthena

<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> What money? Nintendo acts foolish and doesn't make enough Amiibos to meet demand. The people that buy and resell them make more money than Nintendo does. That's really dumb.

Avatar image for GH05T-666
GH05T-666

Humble Nintendo.

I never brought any Disney Infinity or Skylanders but I cant stop buying Amiibo.

Must have them all!

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