Shaun White, Ubisoft get plowed

Gold medal-winning snowboarder rides with French publisher for snowboarding games on current- and next-gen consoles.


At 19 years of age, snowboarder Shaun White has already done just about everything he can do in his sport, years before he can legally chug a beer. The funky redhead is recognized as the world's top freestyle boarder and just grabbed a gold medal in the half-pipe event in the Winter Olympics, now taking place in Torino, Italy.

Now, White is getting his own game. Ubisoft announced today that they have signed the teenager to a deal to make games featuring his name and based on his snowboarding style. No specific platforms were mentioned, but a statement from Ubisoft says the games will appear on both current- and next-generation consoles sometime in 2007.

Ubisoft enters the battle for extreme snow sports with EA's SSX series and 2K Sports' Amped franchise. This isn't the first time Ubisoft hit the cybersnow, but they're not riding down double diamonds just yet. The company published Salt Lake 2002 for the Game Boy Advance, which included a snowboarding event.

Got a news tip or want to contact us directly? Email

Join the conversation
There are 60 comments about this story