Shaun White, Far Cry 2 boost Ubisoft
French publisher's holiday quarter earnings rise 12.9 percent to $736.6 million; Snowboarder scores 2.3 million copies, savanna-survivor bags nearly 3 million; Prince of Persia's 2.2 million-unit start deemed "slow."
Earlier today, Microsoft and Sony announced alternately disappointing and gloomy earnings reports. As the first-party publishers bound their financial wounds, third-party game publisher Ubisoft revealed that its revenues have bested analysts' expectations. For the three months ended on December 31, 2008, the Paris-based company reported that sales grew 12.9 percent year on year to €508 million ($736.60 million).
For the last nine months of 2009, Ubisoft racked up €852 ($1.24 billion) in sales. That was an impressive 19.8 percent increase from the €711 million ($1.03 billion) that it scored during the same period in 2007. How impressive is hard to say, though, because Ubisoft did not make its net income public in its earnings release.
What Ubisoft did make prominently public were the sales milestones hit by its holiday best-sellers. Leading the pack was Far Cry 2, which has sold a combined 2.9 million units worldwide on the PC, PlayStation 3, and Xbox 360. Right behind the Africa-set survival-actioner was another game with sandbox play in a chillier climate, Shaun White Snowboarding. Despite middling reviews, the X-Games and Olympic Gold Medalist-endorsed shredding sim sold 2.3 million copies on the Wii, PC, PSP, DS, PS3, PlayStation 2, and Xbox 360.
Eating Shaun White's icy spray was the latest reboot of the Prince of Persia series, cryptically titled Prince of Persia. After receiving critical kudos for its innovative cel-shaded graphics and intense gameplay, the PS3 and 360 game sold 2.2 million copies internationally. But though such a number would be considered a hit by most publishers, it apparently wasn't enough for Ubisoft, which credited other games for "offset[ing] the impact of a slower takeoff for Prince of Persia." One game that Ubisoft said was specifically picking up the slack was the posterior-playable Rayman Raving Rabbids TV Party, which sold 1.5 million units on the Wii and DS.
For the January-March quarter, Ubisoft expects sales between €190 million ($275.50 million) and €210 million ($304.50 million). For the fiscal year ending March 31, 2009, the company estimates that it will generate revenue between €1.04 billion ($1.51 billion) and €1.06 billion ($1.57 billion). The revised figure means that Ubisoft could exceed its previous estimate of about €1.05 billion ($1.52 billion).
Looking to the fiscal year that begins on April 1, 2009, Ubisoft CEO Yves Guillemot was bullish. "[The year] 2009-10 looks very promising," said the executive in a statement. "Our lineup comprises several potential blockbusters with the launch of seven franchises, including Assassin's Creed , Splinter Cell [Conviction], and Ghost Recon [Advanced Warfighter 3], as well as four license-based games including James Cameron's Avatar, three new brands, and a further-enhanced casual-games portfolio. Although we have to be cautious in light of the current economic environment, we expect Ubisoft to once again be one of the most dynamic and profitable publishers in the games industry in [calendar year] 2009."
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