Sega Sports Summit 2001: Sega to spend $20 million on marketing

Sega announces that it will back its sports brand with an extensive marketing program.


Sega announced today at its Sega Sports Summit in New York City that it will spend $20 million promoting its Sega Sports brand. The campaign will utilize both print and broadcasting advertisements, promotions with key retailers, and promotions at major sporting events. In addition, Sega will launch a new Web site focusing solely on its Sega Sports line of video games. The new site will allow players to compete in tournaments, view worldwide rankings, and read information on Sega Sports' games.

"Sega Sports is a brand that has set the benchmark for quality sports gaming for more than a decade," said Chris Gilbert, executive vice president of marketing, Sega of America. "Now, we are ready to take our quality titles to the next level as a platform-agnostic third-party publisher of great sports games. When we say Sega Sports will bring 'all key sports to all key platforms,' we want consumers to know there is a choice. And once they get a taste of what Sega Sports delivers, there will be no turning back."

Sega will release three new television commercials that will outline its debut as a multiplatform publisher. The commercials will debut on ABC's Monday Night Football broadcast on September 17 and will continue to run during the fourth quarter of NFL games throughout the season. Sega Sports' print campaign will reportedly run in most major sporting publications. Sega will also run spots for Sega Sports on the radio and will conduct product giveaways.

Sega also announced that it will sponsor the Super Bowl this year, as well as the Las Vegas Bowl, which will be held on Christmas day.

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