Sega Sammy brushes off slow Iron Man 2, Alpha Protocol sales

Publisher's revenues see 51 percent spike as it posts first-quarter profits on strength of pachinko business; Armored Avenger's latest tops 1.1 million sold.


In May, Sega Sammy posted a full-year profit for the first time in four years. The parent company of game publisher Sega continued its turnaround today, posting a net profit for the first financial quarter amid soaring revenues.

Iron Man 2 didn't exactly use its Repulsor Beams on customers, but sales were slower than Sega had hoped.
Iron Man 2 didn't exactly use its Repulsor Beams on customers, but sales were slower than Sega had hoped.

For the three months ended June 30, Sega Sammy revenues were up 51 percent year-over-year to ¥91.3 billion ($1.1 billion). The bottom line improved as well, as the company turned the previous first quarter's ¥10.3 billion ($119 million) net loss into a profit of just over ¥7 billion ($81 million). While the company is best known in the West for its home video games, most of the gains were attributable to its thriving pachinko and pachislot business, which more than doubled revenues year-over-year to post sales of ¥48.9 billion ($566 million).

As for games, Sega sold ¥10.6 billion ($123 million) in software for the quarter, up 27 percent year-over-year. However, its two biggest new releases--Iron Man 2 and Alpha Protocol--were deemed slow sellers by the publisher. Iron Man 2 sold 1.12 million copies in the US and Europe, while Alpha Protocol managed 700,000 in the same regions. Despite "generally weak" demand in the two continents, the gaming business improved its performance, posting an operating loss of ¥600 million ($7 million), considerably better than the ¥4.5 billion ($52 million) loss it posted the previous first quarter.

The publisher summed up its gaming woes, saying it "needs to adapt to [a] changing business environment in which the market demand for new content geared to social networking service and smartphone is expanding."

Sega Sammy also upgraded its full-year financial expectations. The publisher now expects to post ¥205 billion ($2.37 billion) in sales, up nearly 8 percent from its previous projection. Sega Sammy also revised its full-year estimate of net income to ¥17 billion ($197 million), more than triple the company's previously issued projection.

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