Sega exec 'concerned' Wii is a fad

[UPDATE] US marketing VP says he worried about the longevity of Nintendo's platform...but reassures public the company will "fully support" the platform.

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The Wii is outselling the PlayStation 3 5-to-1 in its home country of Japan, companies like Disney Interactive are opening Wii- and DS-focused studios, and the Wii is all but impossible to find in stores. However, that doesn't impress one man.

This week, Sega's US vice president of marketing, Scott Steinberg, told Reuters that he's "concerned about the creative depth of the Wii pool," and that he believes that developers will run out of ideas by the end of this year or the next.

Steinberg told the news service, "How much value can developers and creative folks get out of this wrist motion two years from now, or five years from now, or 10 years from now? The Wii will start to look really dated in a couple of years when developers get more value from the 360 and learn more and more about the PlayStation 3."

He threw his hat into the ring as to which platform Sega believed would triumph in the console wars, declaring that PlayStation 3 would be the winner. "There's a lot to exploit there," said Steinberg.

[UPDATE] After the Reuters piece set message boards alight, Steinberg clarified his statement. "Sega has been behind the Wii since day one," he told GameSpot in a statement. "If we don't realize its true potential, we will have missed a great opportunity to expand creatively and that is what I was cautioning against in the Reuters interview. I'm not just putting the responsibility of innovation on Nintendo. It's on Sega and all the publishers and developers as well to carry that flag."

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