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Sega enters wireless market

A new Sega offshoot company will start producing wireless content.

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Sega.com has announced the launch of a new company called Sega Mobile, which will be responsible for bringing Sega games to cellular phones and PDAs in North America. Sega has already created a wide range of games for these devices in Japan.

"Staying true to our history of innovation in the gaming industry, Sega.com continues to push the boundaries and expand the video game market into new territories with the launch of the Sega Mobile division," said Ryoichi Shiratsuchi, CEO of Sega.com and general manager of Sega Mobile Japan. "Bringing great Sega content to wireless platforms is another step toward Sega.com's goal of bringing networked gaming to all devices and thereby extending the pastime to mainstream audiences across the world."

The first wireless game scheduled for release in North America will be Monkey Ball in the summer. It will be followed by Pengo, Flicky, Puyo Puyo, and Monaco GP.

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