Second GTAIV expansion trailer drops Sept. 1

The first half of 2009 saw rumors that the second Grand Theft Auto IV episode would focus on an Irish gangster family. So it was a bit of a shock when The Ballad of Gay Tony was announced as the last Xbox 360-exclusive add-on to Rockstar Games nearly fourteenfold-platinum crime game. And on next Tuesday, the Take-Two Interactive-owned developer will finally release the first trailer for the expansion, which follows April's well-received The Lost & Damned.

Contrary to what its name implies, the Ballad of Gay Tony will focus on Luis Lopez, the criminally minded assistant of Anthony Gay Tony" Prince, an associate of the Ancelotti crime family from GTAIV. Prince should not be confused with that game's most flamboyantly homosexual character, Niko Bellic's war comrade Florian Cravic, aka Bernie Crane.

Due out October 29, the Ballad of Gay Tony can be downloaded from Xbox Live for MSP600 ($19.99). It can also be bought at stores as part of the $39.99 disc-based title Grand Theft Auto: Episodes From Liberty City. Like GTAIV, it will be rated M for Mature.

[UPDATE] The trailer is now out: