RTX 3080 Amazon Alerts Are Sending Buyers To $5000 Listings

Price gouging is rife on Nvidia's latest graphics card, and Amazon's stock alerts aren't helping.


Due to what Nvidia called "unprecedented demand" for its new RTX 3080 cards, the first release sold out before most consumers could even get a look in, with store pages slammed by bots buying up stock for resellers. Now, customers who signed up for Amazon's in-stock alerts for the graphics card are instead being sent to overpriced listings selling the RTX 3080 at prices up to $5000, as reported by The Verge.

Amazon's stock alerts allow customers to sign up for email notifications, letting them know when stock becomes available for an out-of-stock item. Normally useful for in-demand items, in this case users who've signed up for alerts are being sent to listings of up to $5000, many times the card's recommended retail price of $700.

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

Now Playing: Which Nvidia 30 Series Card Is Right For You? (RTX 3090, 3080, and 3070)

The new Nvidia release has been so messy that the company has apologized for it, promising to ship new stock to retailers "every day," and saying that it has been "doing everything humanly possible, including manually reviewing orders, to get these cards in the hands of legitimate customers."

Some frustrated would-be buyers have taken matters into their own hands, with one Reddit post describing a frustrated Nvidia customer writing a bot that would inflate scalpers' GTX 3080 listings to unattainable prices, with no intent to purchase.

GameSpot's review of the 3080 concluded that the new card is currently your best option for 4K gaming, if you can get your hands on one, though a bit of overkill for other situations. "The RTX 3080 is an incredible card but just make sure it's something that you'll actually get the most out of."

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 1 comments about this story