Rockstar Games To Donate Revenue From GTA Online And Red Dead Online To COVID-19 Relief
Take-Two digs deep for community relief.
The official Rockstar Games Twitter account has announced that they will be donating 5% of all revenue from purchases made in GTA Online and Red Dead Online, the online modes for Grand Theft Auto V and Read Dead Redemption 2 respectively.
The funds will be used to help local communities and businesses who have been affected by the impact of COVID-19. The donations will be contributed to these communities and businesses, as well as to organizations actively helping out those in need during this crisis. The Twitter post did not exactly who the funds will be donated to specifically, just referring to business, communities, and organizations in general.
Rockstar Games and COVID-19 Relief pic.twitter.com/9j6NrtcrFN— Rockstar Games (@RockstarGames) April 1, 2020
The post mentions North America, the UK, and India specifically, so there's a chance this will be the main focus on where the donations are sent. These are however where Rockstar's main offices are located.
While 5% might not seem like a lot of money, Rockstar makes a large portion of their revenue through microtransactions. Take-Two, the parent company of Rockstar Games and 2K, announced back in February that microtransaction spending in GTA Online grew by a whopping 54% during the quarter. This is thanks to the continued updates of GTA Online, with major content updates like Diamond Heist keeping players engaged after so many years.
GTA V has sold over 120 million copies worldwide, with 20 million of those units being sold in 2019, six years after the initial release on PS3 and Xbox 360. Read Red Redemption 2 has passed 29 million sales, with the game releasing in October 2018 on console and late last year on PC.
Online purchases will start counting towards the donations as of April 1, continuing through to the end of May. For two entire months Rockstar will continue to support and help those in need around the world with these donations. Most likely this will include sales made in-game across PC, Xbox One, and PS4 for GTA Online and Red Dead Online.