Riot says League of Legends will hopefully be around for decades
Riot Games says League of Legends is a sport and believes it will be around for many years to come, and also announces a partnership with Coca-Cola.
GameSpot sister site onGamers reports on a collaboration between the Riot Games esports division and Coca-Cola and the expectations for League of Legends future.
In a presentation at the Digital Life Design conference, Riot said of their increasingly popular game. "It's a sport like just like anything else. Baseball has been around 110 years. I'm not saying League of Legends will be around that long, but we see the shelf life of LoL as hopefully decades."
Regarding the partnership with Coca-Cola, a representative from the company said, "We decided early on that there was an amazing opportunity and a really great sync with one of our brands, Coke Zero, about giving amateur players a road to the pros. Most of us when we were young, had aspirations of being pro at something and some level. We wanted to work with Riot and give that opportunity to the playerbase."
When asked why Coca-Cola decided to partner with Riot Games instead of sponsoring an independent league such as Major League Gaming or the Electronic Sports League, the Coca-Cola representative said the connection to the developer is vital for the brand.
"We wanted to get close to the core of the experience," he said. "All these other groups are very very good and talented at what they do, and all of them friends of mine. But I think that in order to really win the hearts and minds of the game players, you have to win the hearts and minds of the game makers. So you want to stay close to the content and especially how we want to integrate, That's why working with the game makers is so important to us."
For the full report and to read even more esports-focused gaming coverage, be sure to check out onGamers.com.
How Games Get SMGs Wrong - Loadout Fortnite’s Huge Update Almost Feels Like Fortnite 2 Firearms Expert Reacts To The Order: 1886’s Guns The Game Awards 2023 Recap 12 Minutes Of Ultrawide Avatar: Frontiers Of Pandora Gameplay Fortnite - Rocket Racing Official Launch Trailer Like a Dragon: Infinite Wealth - Kiryu's Bucket List Story Trailer Guilty Gear -Strive- Elphelt Valentine Gameplay Starter Guide Devil May Cry: Peak Of Combat | V | Releases on Jan 10. 24 | Showcase Brief #2 The Best Game Awards 2023 Trailers Every Reveal at The Game Awards 2023 in 21 Minutes FINAL FANTASY XVI | DLC Trailer
The products discussed here were independently chosen by our editors. GameSpot may get a share of the revenue if you buy anything featured on our site.
Got a news tip or want to contact us directly? Email email@example.com