Report: Google, Adscape deal wraps

Sources go unnamed, but one tech site calls the deal complete; pegs upside for Adscape at $23 million.


Tech journal Red Herring yesterday ran an unsourced story stating the acquisition of unproven in-game ad firm Adscape Media by search giant Google was a done deal. The long-rumored deal in the making was considered by most industry insiders as being irrevocably derailed, but the Red Herring report reignited the rumor mill, citing a "source familiar with the matter." The Web site calls the deal as one worth $23 million, with Adscape execs Dan Willis (who holds the Adscape patents), Bernie Stolar (keeper of the Adscape rolodex), and VP of marketing Eva Woo as the only staffers "likely" making the transition to Google.

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