Red Dead Online Domain Registered
Domain owner listed as Take-Two, parent company of Rockstar Games.
Take-Two, parent company of Grand Theft Auto and Red Dead Redemption developer Rockstar Games, has registered the domain name "redead.online.com." The registration was spotted by Twitter user Bill Wright and a WhoIs search lists the owner as Take-Two.
The URL currently redirects to a Rockstar Newswire post featuring the artwork released on October 17. It's worth noting that domains can easily be registered by anyone and, in most cases, a publisher will secure a domain to keep others from doing so. The fact that RedDeadOnline.com has been registered isn't definitive confirmation of its existence.
@ZhugeEX @RobotBrush Look at this one! https://t.co/PhlnQW4VY5 Take-Two Interactive is registrar https://t.co/SYDi8owuMl pic.twitter.com/DBeNjEhTBJ
— Bill Wright (@billwright) October 18, 2016
Nevertheless, Grand Theft Auto 5's biggest success has been its multiplayer component, GTA Online. In April, as part of former Rockstar North president Leslie Benzies' $150 million lawsuit against Take-Two, it's was revealed that GTA Online has generated "at least" $500 million in revenue from microtransactions.
Using GTA Online's gameplay and business model for more Rockstar Games franchises--such as Red Dead--would no doubt be of interest to Take-Two. Rockstar has been teasing something new related to Red Dead for the past few days. On October 16, the studio's Twitter, Facebook, and official website switched to a Red Dead-themed logo, then the image showing seven cowboys was released a day later.
It has been speculated that a new entry in the series will be announced soon. Strauss Zelnick, the CEO of Rockstar's parent company, previously told investors to think about Red Dead as a "permanent" franchise like Grand Theft Auto, so a new Red Dead is inevitable. Given the success of GTA Online, it would make sense to have a similar online component for the new Red Dead title too.
Of course, Red Dead Redemption had its own online multiplayer mode, which had some open-world gameplay. Players could create a posse and roam around the Wild West assaulting gang bases, hunting wildlife, or soaking in the scenery.
In May, Take-Two teased that Rockstar would announce a new game "soon," but said the project wouldn't launch until April 2017 at the soonest.
Rockstar is also working on mysterious new IP. On October 17, Take-Two Interactive also filed a new trademark application for something called "Ghost Story."
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