PSP goes Pink with Pink

Sony gets the party started with third standard PSP colour for Europe, collaboration with music artist Pink.


Sony Computer Entertainment Europe today confirmed that early in Q4, Europe would see the release of the PlayStation Portable in pink, as well as the original black and the controversially promoted white.

Pink pushes pink PSPs.
Pink pushes pink PSPs.

The new colour will hit European shelves on October 27, shortly before the recently announced pink PlayStation 2, and be priced at £169 (roughly $320) in the UK and €229 (roughly $295) in the eurozone. According to Sony, there are no current plans to release the pink version in the US or Japan.

The P!nk PSP, as the new model is officially known, will come with white headphones, a white pouch and wrist strap, and a 32MB MemoryStick Duo. The pack will also include an 'exclusive' UMD of content from the pop star Pink, including music videos, footage of an 'intimate UK showcase', an interview with the artist and the track 'Crash and Burn', which Sony claims is not available on any Pink album in Europe. There will also be more available to download, exclusively to Pink PSP owners upon registering their new handheld.

Explaining Sony's reasons for this new colour and collaboration, Stephane Hareau, PSP senior brand manager for SCEE, said, "The P!nk PSP launch is much more than just launching a new colour. It is about a confident and powerful attitude for young women. The association with P!nk, a worldwide icon and musical chameleon, will enable PSP to push new boundaries."

In the 11 months the PSP has been on sale in Europe, Sony claims to have shipped 4.5 million of the handhelds.

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