PS5 Still Coming This Year, Has "Best Lineup" In PlayStation History, Sony Says

Sony's Eric Lampel praises the efforts of first-party developers while confirming that the PS5 is still coming this year.

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After the release of the first global ad spot for the PlayStation 5 and some details regarding the new DualSense controller from some developers, Sony is now saying it's confident it has "the best lineup" it's ever seen ahead of launch later this year.

That's according to Sony Interactive Entertainment senior vice president and head of global marketing Eric Lempel, who spoke to GamesIndustry.biz recently. Launching a new console generation during a pandemic has presented challenges to everyone at Sony, but Lempel says the company is not seeing a scenario where they are unable to launch the PS5 this year still.

"It's a massive challenge on every front," said Lempel. "Not just for the parts of the organization that I oversee, but for all parts of the organization. The nice thing is that we're pulling it together. We will launch this year--that will happen--and from my end we will absolutely make sure that we will bring all of the magic and all of the excitement of launches that we have had in the past.

The advertisement released today is also a glimpse into a Sony operating under a new structure. Previously regional Sony offices oversaw marketing for their specific region, which is no longer the case. Sony now controls all marketing on a global scale, with each trailer, tagline, and strategy remaining the same while being localized for appropriate regions.

"We worked for a long time on this and really thought about what type of line could we use that will resonate globally, and naturally it will be translated and localized to all the different languages around the world," Lempel continued. "But what is the sentiment that we want to pass along that really represents the ambition we have as PlayStation, and really represents the products that we offer? So that is how we came up with Play Has No Limits."

None of that matter without the content to back it up, which Lempel feels very confident about. With games like Spider-Man: Miles Morales, Ratchet and Clank: Rift Apart, Horizon Forbidden West, and more already revealed, Sony has already laid some of its biggest cards bare for the next-generation. Not only does Lempel believe it's the company's best lineup yet, but that there's still more to come that will equally excite.

"I would say that this is the best lineup that we've ever seen in the history of PlayStation, between our Worldwide Studios groups and our partners from all the different publishers around the world," Lempel concluded. "We've revealed some of that content, and naturally there will be more to come, but the way that the developers can engage with this platform, and create these new experiences with known IP as well as unknown IP, is incredibly exciting."

The PlayStation 5 is set to launch later this year, with Sony still not disclosing a specific window or pricing details for its two models. Microsoft has narrowed the window down for the Xbox Series X to November but has similarly remained quiet over pricing.

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dmblum1799

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Edited By dmblum1799

You sign up and they just say thank you. And then you wait for the email. Btw, the price is not important to me. There's no way I'm not buying it on launch. I've got nearly every AAA title of the past 3 years on digital cloud so it's a no brainer.

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ssdd_again

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Came to see what the best lineup is. . . still don't know.

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Logan117

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They said PS4 was their best lineup and frankly that was an awful launch. This does look better mind you but it would be hard to mess up with a Spiderman game, its more a question of whether or not the smaller games are filler trash. It really does look like they grabbed whatever for the lineup and most of them aren't even exclusives, they're PC/PS5 exclusives and more than half of them are timed. Anyone who buys a console based on Ghostwires 1-year exclusivity is an idiot considering there are much better-looking games coming to both consoles. Since Halo got delayed I'd really recommend watching how this plays out. Only buy a PS5 if your a diehard sony or spiderman shill, otherwise neither console have proved themselves this gen, and as previous gens taught us with the Saturn, PS3, and XONE; nothing you did last gen counts forward. If anything I'm noticing a pattern of Xbox launches being better but not because it's great in itself, just because the Sony line-ups tend to be really disappointing. It really looks like the big players come out next year.

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jbreez00

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I can't really think of a time when the playstation had a great launch lineup and this so far isnt really looking like an exception.

When I got all of mine it had been a year after launch and there still wasnt much to play. I can't remember my first psone game but I think it may have been battle arena toshinden 3, I had tekken tag for the ps2 and virtua fighter 5 for the ps3, and uncharted came with my ps4 but that game came out 3 years into it.

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Fud_Sang

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I'll say this once...that controller is wack.

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XenomorphAlien

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Not doubting they'll have great games but man they really need to delay this system. PS5 is only launching with Spider-Man and Godfall.

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Mogan

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Mogan  Moderator

@xenomorphalien: Launch libraries tend to be pretty weak. But the systems will still be on sale when their big games start coming out.

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andrewsqual

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"Sony now controls all marketing on a global scale, with each trailer, tagline, and strategy remaining the same while being localized for appropriate regions."

Errr, then bring Kevin Butler back already. We all loved him outside the US too anyway.

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DoubleM-K

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Bla bla bla, give us a date and price you f***ers! :)

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LouiXIII

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Bring it!

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rawkstar007

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Only if there’s titles they haven’t announced yet for launch. We shall see.

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LouiXIII

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@rawkstar007: There are ;)

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I_P_Daily

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"Best lineup ever" with Bugsnax and Spider Man DLC lol.

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andrewsqual

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@i_p_daily: "Spider Man DLC" still looks better than anything next gen Xbox is getting so far........ especially those outsourced 100% CGI trailers of State of Decay 3 and Fable.

But let me guess what you have to say about that.......... "just you wait PlayStation fans"....... "Microsoft will show you all".........."while I ironically continue to wait FOREVER for any significant, Xbox made, award winning, industry changing, games"..................... and rinse and repeat for another console generation.

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XenomorphAlien

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@andrewsqual: He didn't even mention Xbox lol. Who hurt you?

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PCPS4XB

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@i_p_daily: it's not DLC but keep trying

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LouiXIII

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@i_p_daily: Xbox consoles are made in China. How does that make you feel?

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DEATHWlSH

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How has neither Sony nor Microsoft announced pricing for their consoles yet? Are they both just waiting for the other to go first so they can price theirs competitively? This is getting a little ridiculous at this point.

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JSprunk

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@DEATHWlSH: Yup. Typical corporate scaredy cats.

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locke90

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at this point i dont care about "games" i just want to be able to preorder the freaking console and to do that i need a definite date and a price.

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LouiXIII

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@locke90: I thought people bought consoles to play games...

Am I missing something here?

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locke90

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@louixiii: well if there is no eta on a release date or price its kind of pointless to worry about the games if i have nothing to play them on the whole point of my post is to say without either a date or price then theres no point in me worrying about the selection of games so yes YOU ARE MISSING SOMETHING.

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Rolento25

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@locke90: Settle down, The price and date will come. Stop being a drama queen.

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locke90

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@rolento25: just take a hike im not being a drama queen that would be you and louie.

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Rolento25

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@locke90: "i dont care about "games" i just want to be able to preorder the freaking console" pretty dramatic to me.

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Lach0121

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Meh, we will get the PS5 once Horizon Forbidden West actually comes out.

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Mogan

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Mogan  Moderator

Best lineup? I mean, maybe compared to previous generation launch lineups? I feel like that's a low bar.

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JSprunk

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@mogan: We need a Lair 2 announcement and we need it now!!!

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Mogan

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Mogan  Moderator

@jsprunk: And this time we fly the dragon by shouting into the new mic on the DualSense!

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LouiXIII

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@mogan: The hate is strong I see

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Mogan

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@louixiii: I didn't hate Lair. It wasn't a good game at all, but the mental gymnastics done by fanboys to convince themselves Lair was actually good were pretty funny.

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TheCupidStunts

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@mogan: So much this. It's almost a given that console launches sucks.

The other problem is that when they say that a game will be available at "launch", that doesn't always mean day one, it can mean within that 3 month "launch window".

Sony needs to get specific about day one releases.

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Mogan

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Edited By Mogan  Moderator

@thecupidstunts: This is why I don't think delaying Halo is actually that big a deal. Halo Infinite was the ONE launch game, between either console, worth talking about. Now there's kind of nothing until 2021, so neither console "wins" the launch, we just wait until next year when the games worth buying a new system for are actually available.

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andrewsqual

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@mogan: HAHAHA, yeah, like a 343i made Halo game was ever some sort of massive deal. Keep telling yourself that. Spiderman Miles Morales is a game worth owning a system for if it reviews incredibly well, looks and plays incredibly well and is proven so when it sells millions.

Halo 6 was set to have achieve NONE of these things............ and it can be released this time next year and it will still be mediocre let down crap.

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Mogan

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Mogan  Moderator

@andrewsqual: I'm not sure if you're trying to convince me or yourself here, but whatever you want to believe.

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PCPS4XB

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@mogan: Spiderman and possibly GT7 at launch. And 3rd party ones like Kena. They still have more to announce

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TheCupidStunts

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@mogan: 👉💯

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Strathmore

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Hey Lempel, how about a price announcement already!

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videogameninja

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Wait. Are those games in the article (Spiderman, Horizon Zero Dawn, Ratchet & Clank, etc...) going to be PS5 launch titles?

If so then Sony may not just be blowing hot air up gamers backsides.

Hopefully they can hold on to some of the games they are parading around for launch as some other titles (on their system as well as X box's.) have unfortunately been delayed.

Most launches are limited in the games they carry but usually there are 1 or 2 bigger name games to carry the brand. Come to think of it, the last notable console game launch I remember being really special was the Dreamcast.

Perhaps we are in for something bigger and better later in the year. Here's hoping.

-READY TO LAUNCH NINJA APPROVED-

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BarcaAzul

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@videogameninja:

I think it’s only Spiderman at launch so far. Feels like a load of smoke and mirrors right now.

I will be getting one ASAP anyway, but expect to play more PS4 games on it the first year, hopefully ghost and TLou2 upgrades for example

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