PS5 Reveal May Be Slower Than You'd Like, But Sony Says Not To Pass Judgment Yet
Sony says we should wait for the PS5 to come out before judging the company's marketing as pass or fail.
There are many unknowns about Sony's next-generation console, the PlayStation 5--namely what the console looks like, what its release date is, and how much it'll cost. And while those essential details remain a mystery, we have learned how powerful the console is, what the controller looks like, and the incredible graphics the system can achieve. While some have criticized Sony's slow rollout of information about PS5, the company says we should reserve judgment on how it is marketing the next-gen console. Instead, Sony thinks we should wait until the sales figures are out to see if its marketing is going according to plan, and given the PS4's lifetimes sales, it may have a point.
As reported by Bloomberg, during a post-earnings conference call, Sony CFO Hiroki Totoki discussed the company's outlook in the next fiscal year. While Totoki--and CEO Kenichiro Yoshida--warned Sony's profits could fall by at least 30 percent, he did say that the PlayStation 5 is still on track to drop this holiday season alongside its competitor's Xbox Series X. And when talking about whether Sony's marketing for the PS5 earns a pass or fail, Totoki said to "wait for PS5 sales to make that judgement."
Q: some say PS5 promotion is falling behind Xbox. Would you give passing score to what PS team has done?— Takashi Mochizuki (@6d6f636869) May 13, 2020
A: we consider things strategically but doing our best. As for pass or fail, I would wait for PS5 sales to make that judgement. (by CFO)https://t.co/nXnfljR8Fz
As far as PS5 marketing goes, Sony has played it all very dry so far. In a March PlayStation livestream, lead system architect Mark Cerny went into painstaking detail about the console's capabilities, from super-fast load times thanks to the new SSD to the power that can be extracted from the advanced GPU and more. The company even unveiled the official logo, which looks just as you might expect.
Epic Games CEO Tim Sweeney has revealed the company's next game engine, Unreal Engine 5. The demo showcased a fascinating look at how the engine can render millions of triangles using the power of both Nanite and Lumen--all while running on the PlayStation 5. Epic promised near-photorealistic graphics for the next-generation of gaming, saying PS5's tech is "game-changing."
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