PS4's Horizon: Zero Dawn Is a "Hot Property" for Licensing, Sony Says

Horizon: Zero Dawn, the upcoming PlayStation 4-exclusive from Killzone developer Guerrilla Games, doesn't launch until 2016, but Sony now says it believes it represents an "incredible licensing opportunity." In a new interview, SCEE licensing manager David Evans talked about extending the game to new product categories outside of gaming, including toys, apparel, collectibles, stationary, and more.

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"The epic feel of the game, its breathtaking visuals, strong character development, imaginative combat sequences, and the marketing weight of the PS4 release all combine to make this a hot property for 2016," Evans told Licensing.biz.

He added: "Guerrilla Games have created a lush post-apocalyptic world that players simply won't want to leave and licensed merchandise offers consumers a way to extend that extraordinary experience into their everyday lives."

Announced at E3 2015, the ambitious-sounding Horizon has a full day/night cycle and players will get to explore forests, mountains, and "atmospheric ruins of a bygone civilization." There are also robot dinosaurs. The game's female hero, Aloy, was inspired by female leads in franchises such as Terminator and Game of Thrones.

Horizon launches in 2016 exclusively for PS4. It will not have a multiplayer mode, though the game will have "certain social features in there" that will be announced later.