PS4 will be in "good supply" this holiday
Sony Computer Entertainment CEO says retailers should have enough stock this holiday to satisfy consumers.
The PlayStation 4 will be in "good supply" through the holiday, Sony Computer Entertainment CEO Andrew House told Game Informer in a new interview.
"[This is] the first platform launch that I've ever been involved with where we've had such a good production ramp up and a good sense of supply,” House said. “I think that we will be in good supply in the countries that we've launched in.”
House said Sony is attempting to strike a balance between making sure retailers have enough PS4 stock to satisfy walk-in customers, but not so much that systems just sit on shelves.
“We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they've been loyal to brand for so long," House said. "On the other hand, we’re not engendering frustration by having a shortage of supply. I think through the holiday season that we’ll be in good supply."
Sony aims to sell 3 million PS4 systems this holiday and 5 million consoles around the world by the end of its fiscal year in March 2014. The PS4 sold over 1 million units during its first 24 hours in North America after launch on November 15. The system will be released in Europe on November 29 and in 32 countries in total for the holidays.
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