PS4 Sales Quadruple in UK Amid Destiny Launch Frenzy

Rush of marketing for Sony hardware bundle ignites interest.

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Sony has recorded its most successful ever week of PlayStation 4 hardware sales in the UK, due to the craze of interest in Activision's Destiny.

Industry publication MCV claims that PS4 sales soared 300 percent week-on-week during the launch of Destiny. Final sales numbers were not disclosed, though it was claimed that Sony's next-gen console had doubled Xbox One sales during the seven-day period.

Destiny was advertised principally as a PS4 game in the UK, with Microsoft prohibited from advertising it for Xbox One and Xbox 360. Most TV spots and billboard adverts featured the Destiny PS4 hardware bundle.

Those restrictions on Microsoft led to its ad team publishing a spoof Destiny perfume advert, which was removed shortly after going live.

Sony executives have previously said that they are treating Destiny as though it were a first-party title.

However, week one sales of Destiny showed a 50/50 split across Sony and Microsoft's cross-gen platforms, with the Xbox 360 version selling way ahead of the PS3 version.

Worldwide, Activision estimates that Destiny sell-through grossed about $325 million within five days.

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DB2538

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Must have felt good making that much money out of a crappy game Activision!

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nikon133

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A bit unfair to prohibit MS from advertising Destiny on XBO.

I was not happy with MS when they snitched already multiplat Tomb Rider and turned it into (time-limited) exclusive for XBO... but this is not much better either. And why would developer/producer spend time and resources into making XBO version, and then basically try to cripple sales of that version?

It is not only shady, it doesn't make much sense at all.

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Urizen316

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It sure fit the standards of a first party Playstation Exclusive. Great graphics, mediocre gameplay, half-assed multiplayer, and so on. No wonder it sold so well on PS4. Another testament of Sony's ability to detect quality.

Lol I say

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nikon133

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<< LINK REMOVED >> True... because none of XBO exclusives have great visuals but boring, repetitive gameplay.

Cough *Ryse* cough!

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northArrow

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<< LINK REMOVED >> I'm not sure why you singled out the Playstation here, everything you said basically sums up AAA gaming as a whole.

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ima_flyGuy

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Can't find a white destiny ps4 bundle anyware in Manchester :(

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Xboticon

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50/50 split? I smell bullcrap. Care to site a source Rob? It looks like Microsoft brown nosers are a trying to hide the truth. Seems to be a trend lately.

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Avatar image for Vylsith
Vylsith

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<< LINK REMOVED >> It's because of the Xbox 360. It's probably true, but it's nothing for Microsoft to brag about. The Xbox One needs momentum soon or it will get much worse. As soon as games start appearing on the PS4 and not the Xbox One, you can bet that the number of PS4 owners will skyrocket. At 2:1 sales, that's pretty much guaranteed if Microsoft can't fix it somehow.

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Avatar image for PosiTVEMinD355
PosiTVEMinD355

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I'd keep the console, sell the game new on eBay, save the money and wait for Bloodborne :D

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daviz88

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QUADRUPLE as in 4

PS 4 THE WIN

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godslayer61

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We're are your stats from because bungie says on there site 80% of sales are on Sony platforms and most of those 80% are ps4, so I will be live there stats Si CE it there game and also a lot of other sites have released those same stats.

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Avatar image for xisiuizado
Xisiuizado

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<< LINK REMOVED >>
There is no way that a console with an install base of less than 10% of the previous gen has outsold those consoles, let alone at a nearly 4:1 clip.

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Vylsith

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<< LINK REMOVED >><< LINK REMOVED >> While I really doubt it's sold as well as Godslayer61 is pretending, it's fairly standard for the PS4 version to outsell the PS3 and Xbox 360 versions. It did for Watch Dogs. Realize that at early gen the tie ratio skyrockets for games because people want something to play on their system.

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Avatar image for xisiuizado
Xisiuizado

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >>
It's true that, for the first year at least, that the attach ratio for most games is higher. However, I'd be seriously surprised if either of the current gen consoles outsells the X360 or PS3 with cross gen multiplatform titles. Do you have a source for the Watchdogs numbers? Early console adopters also tend to be full price game buyers, which does help your point. Still, that's far too large of a gap in consoles to make up the difference.

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Pupchu

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Another irrefutable Destiny for the Win.

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spacecadet25

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Oh my God...seriously??

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skiggy34

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LOL so all those sales were made JUST FOR DESTINY????LOL I wouldn never had bought a ps4 just for Destiny. Its just like people saying back when Titanfall launched that they werent buying an xbox one just for Titanfall... Oh how tides change when its a different console.

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nikon133

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<< LINK REMOVED >> Well, I don't know about GB, but here in NZ Destiny PS4 bundle costs the same as barebone PS4 console - around NZ$580 is the best price I have seen.

Destiny game alone is around NZ$100... some shops give it for NZ$85 or so durring the first week or two, sort of promo deal.

So basically, a lot of people who were planning to get PS4 around this moment in time waited for bundle deal. Not only you save some reasonable money, but you can also get white console which is not available otherwise. And it is not like it cannot play all other PS4 games, right?

I'm sure a lot of other games for both consoles will create temporary spikes in sales on release, especially if they are bundled with consoles with favourable pricing. Nothing new there.

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lrdfancypants

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They are completely different games. If you've played both you'd know that.

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godslayer61

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Well titanfall is a bare mess with no content and the ps4 hardware is more powerful even if it is by a little also the people were probably going to get a ps4 anyway and it just pushed them to get it sooner

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trotz75

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Different strokes for different folks?

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m0cket90

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You think destiny is boring, I feel bad for the xbox players. They have to wait a full year to start getting dlc. Might as well not have bought the game in the first place.

Destiny needs dlc and constant updates to keep the game fresh.

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skiggy34

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<< LINK REMOVED >> Dude dont feel too bad, the extra content is less than a half % of the games content. A weapon, a strike mission and a map isnt all that much. In a year no one will even care about that content, in 10 days no one will care about it....

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hexadecimal255

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<< LINK REMOVED >><< LINK REMOVED >> Makes up for the years of having to wait for dlc on CoD. I'll miss CoD when its gone. Its now CoD and Jump Bump and it won't be the same without the bunny rabbits and gore.


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sladakrobot

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<< LINK REMOVED >> The current PS4 DLCs arent a game changer really.

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sladakrobot

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That was all before the reviews :-)

At least the console is great.

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Avatar image for Vylsith
Vylsith

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<< LINK REMOVED >> I wouldn't put much stock in the reviews honestly. The game is selling well by word of mouth if nothing else. I've been playing it for 2 weeks straight. I honestly can't put the game down. You need a good group of friends to hang out with, but if you find one then the game takes on a life of its own. Obviously online games are more fun with friends, but Destiny is considerably more fun than most. It won't be for everyone, but for some people it's a great way to get back into a genre that's been stale for years.

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Avatar image for daikkenaurora12
daikkenaurora12

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<< LINK REMOVED >> That console does look good.

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404FredNotFound

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The Console doesn't come with the Destiny Branding O__O, That is just a picture, at least mine doesn't bought it mainly because of it being white, still haven't had much time to play destiny but will try it out soon.

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CrusaderForever

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It's a marathon not a sprint. Sony is doing all the little things right this current gen. Just stay the course and the lead will only widen. 2015 is going to show Sony stretching it's legs. It won't be Microsoft's death knell but it's going to be tough for Microsoft to compete with Sony's 2015 line up. I agree that competition is key to gamers getting the best from their console of choice. I just hope Microsoft can raise their game to the lofty heights that Sony as ascended to. If Microsoft does bow out of the console race in a few years I don't see Nintendo being adequate competition. So with that said, hopefully Phil has some nice surprises for X1 gamers soon.

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skiggy34

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<< LINK REMOVED >> I dont know.. I see what you mean but with Halo 5, Quantum Break and Tomb Raider(im sure Im missing a few) I think MS's 2015 is looking just as good. Bloodborn, the Order and Uncharted look to be great games but The Order looks meh so Bloodborn and Uncharted 4 vs Halo 5 and Quantum Break. Seems pretty even to me and I own both consoles...

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Vylsith

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<< LINK REMOVED >><< LINK REMOVED >> There's nothing wrong with The Order. When the game releases we'll know more, but so far the lore looks awesome. It's not a must buy for me like Bloodborne or Uncharted 4, but meh it definitely is not.

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nikon133

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> Have they put co-op in it, it would be absolute must-buy for me. As it is, I'll check reviews first. But it does look good, IMHO. Both visuals and lore/story.

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hexadecimal255

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<< LINK REMOVED >><< LINK REMOVED >> Honestly, the only game that really has my interest is witcher 3. Didn't play any of the previous games but i did read the books. besides infamouse, none of the first party titles have interested me. On either console. Quantum break would have been goodif Steven Hawking had had anything to do with its development but its more nonsensical holywood scifi. Not sayimg that turning into a puff of smoke is much better.

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deactivated-5893d17ed65b4

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I'd prefer the console without the Destiny branding. Nothing to do with the game, I just don't like the branding. Same for the silver one in Japan.

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Sobkou

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<< LINK REMOVED >> Its coming out this year.

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ElectricHobo99

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Sure the console looks nice in white, but it's what's on your tv that matters. I'm content with my black launch edition, and other than maybe adding an expanded hard drive in multiple TB capacity to my existing console, I find no compelling reason to buy a gussied up PS4, regardless of its prospective beauty. You can put lipstick and makeup on a sow, but it's still a pig.

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Vylsith

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<< LINK REMOVED >> It wasn't meant for people who already have a PS4 buddy. I would think that's fairly self explanatory...

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trotz75

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Glad u cleared that up for us all. The white and the black one r the same underneath u say???

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hugoadan

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now that's a very good looking console.

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brunod_f

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<< LINK REMOVED >> It is. I'm thinking about getting the MGS5 bundle console... it looks similar to this one but... its MGS :)

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Sobkou

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<< LINK REMOVED >> You should see the japanese version.

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hexadecimal255

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<< LINK REMOVED >><< LINK REMOVED >> It has d!ck tentacles coming out of it!

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elheber

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Glad to see you're striving to meet you daily Destiny news quota this early, Gamespot. It warms the heart.

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irishrizo

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Glad To See These Kinds Comments On Every Article too.

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Sobkou

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No one wants an Xbox One outside of America and the PS4 is still outselling it there.

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daikkenaurora12

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<< LINK REMOVED >> Burn!

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