PS4 price to appeal to gamers 'in the broadest sense'

Sony VP comments on lessons learned from PlayStation 3 pricing; "We listen and learn...from every console launch."

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Sony has commented on lessons learned from the PlayStation 3, saying that PlayStation 4 pricing will appeal to gamers "in the broadest sense." Worldwide Studios vice president Michael Denny offered the comment to Edge, saying official details on pricing will come at a later date.

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"I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that," Denny said.

"There’s plenty of time, we've got lots of information yet to give out on PlayStation 4. The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers--and we want that to be gamers in the broadest sense as well," he added. "I think to some extent I can ask you to draw your own conclusions."

Sony launched the PS3 in 2006 at $499 for a 20GB unit. A 60GB model was available for $599.

Industry analyst Michael Pachter said this week that he believes Microsoft and Sony may offer subsidized versions of their next-generation consoles to make the platforms appear more affordable.

Microsoft currently offers a subsidized Xbox 360, which sells for $99 if consumers commit to a two-year Xbox Live Gold subscription at a cost of $15 per month.

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