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PS4 Getting $50 Price Drop - Report

Target product page suggests Sony's new console will see its first price cut in North America.


North American retailer Target has updated its Video Games hub to reveal what could be a PlayStation 4 price drop. The image below, live now on the retailer's site, suggests that a $50 price drop is coming soon, meaning the system will start at $349 instead of $399 in the United States. For now, this is unconfirmed.

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Target is also currently running a limited-time promotion where it's giving away $50 gift cards with the purchase of select PS4 bundles. However, the wording in this image suggests it's referring to a permanent price drop. In addition, the image used in the price drop banner is for Uncharted: The Nathan Drake Collection, which is not one of the titles that comes with a gift card.

We've contacted Sony in an attempt to get to the bottom of this.

Just weeks ago, Sony announced a price cut for the PS4 in Japan. After that, Xbox boss Phil Spencer said he expects a PS4 price cut in North America, possibly in time for the holidays.

The PS4 launched in November 2013 priced at $400, where it's stood ever since. By comparison, the Xbox One debuted at $500 (with a Kinect camera), but later dropped to $400 and then again to $350 where it stands today for the base model without the Kinect.

Sony's next announcement event will be the Paris Game Show later this month.

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