PS3 neglecting family-friendly genre, says Sony boss

Worldwide Studios boss Shuhei Yoshida explains this genre is "really important," company "going big" on all-ages titles at retail this holiday.

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The PlayStation 3 has been neglecting the family-friendly genre, Worldwide Studios boss Shuhei Yoshida told Game Informer magazine (via Gaming Everything). When asked about a lack of first-party "mega-blockbusters" due out this holiday season, Yoshida said Sony would instead be focusing on broad-appeal efforts.

Sony's new Wonderbook project is most definitely aimed at children.
Sony's new Wonderbook project is most definitely aimed at children.

"Our strategy for Christmas is to go big on family-friendly titles," Yoshida said. "This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform."

Two major first-party family-friendly titles Sony plans to release this holiday season are Little Big Planet Karting and the J.K. Rowling-supported Wonderbook project. Yoshida explained that Sony would "love" to have multimillion sellers during the holiday, but games like The Last of Us and God of War: Ascension "need time" and were not a fit for this holiday season.

Yoshida also said its first-party lineup this holiday season will see a boost from third-party releases, which include Activision's Call of Duty: Black Ops II, Electronic Arts' Medal of Honor Warfighter, and Ubisoft's Assassin's Creed III, all of which are due out in October or November.

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