PS3 in 'prime time' says Sony

Worldwide Studios boss says it's a "great time" to pick up aging home console; no plans for a price cut this year.

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With the PlayStation 3 nearing its sixth birthday and rumors of a next-generation successor swirling, some might think the PS3 is past its prime. But according to comments from Sony Worldwide Studios boss Shuhei Yoshida to Eurogamer, the PS3 is now seeing its best days.

The PS3 is in
The PS3 is in "prime time," with no price cut expected this year, says Yoshida.

"PS3 is I think in prime time," Yoshida said. He claimed it's a "great time" for consumers to consider picking up a PS3 because of the games on the horizon, including exclusives like Naughty Dog's postapocalyptic action game The Last of Us and David Cage's narrative-focused Beyond: Two Souls.

Quizzed about the recent PS3 super slim rumor, Yoshida only said, "That's a rumor." Additionally, the executive ruled out a possible PS3 price cut in the coming year, saying Sony has no plans to lower the entry point from $250.

"We are very happy with where we are in terms of PS3: the services, games, and the pricing included," Yoshida said. "So, there's no plan for any change we can talk about."

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