Pokemon Store Coming To London This Fall To Mark Sword And Shield Launch

The Pokemon Company is getting a pop-up store in the heart of London for a limited time, to pair with the UK-inspired Pokemon Sword and Shield. The store will be located in the Westfield London from October 18-November 15.

According to the company, the store will offer a range of Pokemon products, including some exclusives. The announcement states that it is meant to pay tribute to the UK's role in inspiring the new Galar region featured in Sword and Shield, which will release on November 15.

We're also going to learn more about Sword and Shield later this week. The Pokemon Company announced a new Galar Research Update coming on August 7. The most recent one revealed Gigantamaxing and Sword and Shield have version-exclusive gyms among lots of other details. We'll have to see what the company has planned for this next reveal.

Sword and Shield will launch on November 15, just a week after the special "Zacian and Zamazenta Edition" Switch Lite on November 8. These games have been the subject of some controversy upon word that you can't transfer your entire collection. Producer Junichi Masuda even responded to the controversy in a statement.

For more details on Pokemon Sword and Shield, check out our pre-order guide. And to get your Pokemon fill in the meantime, check out our chat with Pokemon Trading Card Game artist Mitsuhiro Arita.