Pokemon Go's Success Has "Energized" EA and Its Plans for AR

The Battlefield publisher has weighed in on Pokemon Go and its future plans for AR.

12 Comments

Pokemon Go has been on the minds of many over the past few weeks, and now Battlefield 1 publisher EA has weighed in on the augmented-reality creature catching game. CEO Andrew Wilson believes that what Niantic has done with Pokemon Go is significant and said that EA is working on AR experiences as well.

"[Pokemon Go is] a great blend of an IP that we have known and loved for the best part of 20 years and a new technology that introduces that to a new audience through mobile devices," Wilson said. "What you've heard from us is that we have been working on both VR and AR for some time. We've made some announcements around VR in mobile and on console with PlayStation VR, and we're going to continue to invest there.

"As you can imagine, we are energized by the success of Pokemon Go. We have tremendously strong brands that are unbelievably social in nature where we believe that participation at the community level through AR will heighten that experience. We've been working on some things for some time and will continue to work on those, and we'll be ready to launch them at a time where we think we can better engage communities through AR."

EA chief financial officer Blake Jorgensen noted that Pokemon Go has brought in a lot of "new game players," but he said that EA hasn't seen any lost revenue from its mobile games since the release of the AR Pokemon game.

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In recent news, Pokemon Go got an update that removed a broken feature that was intended to help you track down the elusive creatures. Additionally, tracking apps such as PokeVision and PokeRadar have been shut down. Niantic has since responded to the backlash this created, saying it plans to "improve the underlying design" of the tracking feature.

"The original feature, although enjoyed by many, was also confusing and did not meet our underlying product goals," Niantic said. "We will keep you posted as we strive to improve this feature."

While you wait for the feature to return, you can read our article on why Pokemon Go is broken without tracking by GameSpot's Alexa Ray Correia.

For more Pokemon Go stories from around the world, check out GameSpot's news roundup.

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Thanatos2k

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So basically EA is going to do its best to rush copy paste slap jobs to the market as fast as they can, then wonder why their versions aren't as successful.

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sargentpsgamer

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It wasn't the game, it's the money it's bringing in. EA won't make a game basically free that runs off ads or external sources. Instead it'd be "Sorry, you don't have enough energy to click that." every ten seconds. And at first you are like "okay, whatever, I'll come back in an hour." Nope, then you hit a total pay wall where if you don't micro-transaction you literally can't advance.

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muzza93

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Imagine if EA made Pokemon go. Check in every 10 hours to collect your 12 pokeballs, level up now for 50 gold bars which will allow you access to decent pokemon. Scum.

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RossRichard

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This isn't surprising. They will do just like they did with the MMO genre and release a competing game well after the original game has peaked and the market is going down, and it will be a blatant copy. Then they will lose their ass and not know why. And they will deserve it, they obviously aren't intelligent enough to see their folly.

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deactivated-58183aaaa31d8

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Of course it has. If anyone is lured by the smell of money it is these assholes.

All they've done for the last decade is cash in on ideas. Done almost nothing original.

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streamline

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They should do a game that recognizes messes and gives you points for tidying up places, picking up trash, etc.

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jonnybrownieboy

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EA - "lets make a pokemon go clone"

Employee - "but boss we have so many great ip's with dedicated fanbases. Couldnt we just make sequels to them based on community feedback?"

EA - "LOL. Why bother when we can just ride off of other's success? Your fired."

Former employee - T_T

Stay classy EA

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Brettsky128

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Yeah, the success of Pokemon Go has nothing at all whatsoever to do with AR. Good to see EA is still the great company we all know and love.

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Redsyrup

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After two weeks it's no longer new. Good luck EA.

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connorman01

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really the only reason it is so successful is because it's "Pokemon"

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AyatollaofRnR

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Battlefield Go.

Honestly don't see another AR game taking off like Pokemon, simply for the fact its not Pokemon.

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Pupchu

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Still awaiting for GTA Go...

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