Pokemon Go Reportedly Bigger Than Tinder in US, Helps Nintendo Shares Rise Dramatically
The hit mobile game is also closing in on Twitter when it comes to daily active users.
Pokemon Go, the newly released mobile game that challenges players to catch Pokemon in the real world, reached the top of the charts for its release last week. Now, a new report puts the game's enormity into perspective, claiming it is bigger than dating app Tinder.
According to data from SimilarWeb (via Business Insider), as of July 8, Pokemon Go was installed on 5.16 percent of all Android devices in the US. That number may not seem huge, but there are more than 1 billion Android devices out there today. For comparison, Pokemon Go is well ahead of Tinder when it comes to installs on US Android phones.
Some other impressive Pokemon Go stats are centered around engagement. More than 60 percent of people who downloaded the app are using it every day, the report said. Additionally, Pokemon Go is reportedly closing in on overtaking the well known and widely used social networking site Twitter when it comes to its number of daily active users.
Another standout stat is that, as of July 8, people are using Pokemon Go for an average of 43 minutes and 23 seconds every day. That's higher than Whatsapp, Instagram, Snapchat, and Facebook Messenger.
For more, check out the full blog post on the SimilarWeb blog. Bear in mind that these numbers are only for US Android users; the game is also available for iOS devices. Pokemon Go is coming to international markets, such as Canada and Europe, but not right now.
Although Pokemon Go is not made by Nintendo, the game appears to be helping the Japanese game giant's business significantly. Shares initially rose by 10 percent last week after the game launched. Now, on the Tokyo Stock Exchange, Nintendo shares jumped by as much as 25 percent, the biggest single-day increase since 1983, according to Bloomberg.
Nintendo having their best day since 1983 as #PokemonGo takes over the world#MoverOverMario pic.twitter.com/9XnHeumMSx— David Ingles (@DavidInglesTV) July 11, 2016
Pokemon Go is developed by Niantic Labs, in collaboration with The Pokemon Company. Nintendo owns a part of that company, which may explain the surging stock price.
The game is free, though there are some items players can spend real-money to acquire. Given the game's massive userbase, those microtransactions may prove to be lucrative.
In other news about Pokemon Go, Niantic Labs has laid out some of its plans for new features coming in the future such as a trading system and improvements to AR.
For lots more on Pokemon Go, check out GameSpot's roundup of everything you need to know. Keep checking back with GameSpot for more on Pokemon Go.
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