Pokemon Go Made $200 Million in First Month - Report
That's well ahead of Clash Royale's previous record of around $125 million.
Pokemon Go has been available for a month now--and what a month it was. Now, a new report estimates that the free game has raked in more than $200 million from its microtransactions over its first 32 days.
Mobile app analytics firm Sensor Tower (via Eurogamer) arrived at the figure by using its proprietary "Store Intelligence." This is comprised of "robust algorithms" and "hundreds of millions of data points." The chart below compares the revenue performance of Pokemon Go against the two previous top money-makers in their respective first months: 2014's Candy Crush Soda Saga and this year's Clash Royale.
As you can see, Pokemon Go paced just above Clash Royale up until day 18. This is when the game launched in Japan and at this point, the gap widened significantly. Pokemon Go closed out its first month with just over $200 million in revenue, while Clash Royale pulled in almost $125 million during its debut period. Candy Crush Soda Saga made around $25 million, according to the data
Some important things to note about this chart is that it counts worldwide revenue from iOS and Android (iOS is reportedly the leading platform in terms of revenue), while money from Pokemon Go's soft launch period is not counted.
Pokemon Go players can spend real money to acquire Pokecoins, which can be used to purchase additional Poke Balls, Incense, Egg Incubators, and Eggs. In addition to microtransactions, developer Niantic makes money off the game from paid sponsorship deals, though whatever sum this has come out to is not included in this chart.
The game has been sitting on the top of the Free and Top Grossing iOS charts since launch. At the end of July, Apple confirmed that Pokemon Go was downloaded more times in its first week than any other app in history. However, Niantic has yet to say how many times the game has been download and how much money it has pulled in; all numbers so far have come from sources outside of Niantic and should not be considered to be confirmed.
Niantic developed Pokemon Go through a licensing deal with The Pokemon Company. Nintendo owns a share of The Pokemon Company, but has told investors not to expect a massive uptick in revenue.
In other news about Pokemon Go, the game is now available in 15 new countries, including Indonesia, Vietnam, and Malaysia. One place where you're probably not going to be playing Pokemon Go is in Iran, which has become the first country to ban the game. Iran's High Council of Virtual Spaces, which is a governmental online filtering and monitoring agency, has restricted the use of the app due to unspecified "security concerns."
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