Pokemon Go Has Reportedly Made $14M Already
"Chances are we are looking at the mobile games’ equivalent of a summer hit song."
Pokemon Go is estimated to have generated $14 million since its launch began on July 5, according to research company SuperData. It notes that this figure puts it ahead of all the other Pokemon mobile titles such as Pokemon Shuffle Mobile, which launched in August 2015. Additionally, Pokemon Go has already outperformed developer Niantic's last game, Ingress.
One of the key challenges highlighted for Pokemon Go going forward is keeping players engaged. SuperData suggests that the game may not maintain its momentum and suffer a drop-off in interest.
"Just like every other mobile game it will have to face the retention figures after 7, 30, and 90 days," reads its report. "Chances are we are looking at the mobile games’ equivalent of a summer hit song rather than a revolution in the mobile game monarchy."
Currently, Pokemon Go is only available in the US, Australia, and New Zealand. According to "people familiar with plans for the game" the game will launch in Europe, Japan, and other Asian nations "within a few days."
Pokemon Go's release has also reportedly made a big impact on Nintendo's business outlook, with shares of the company rising 25 percent in Tokyo. This translates to $9 billion worth of market capitalization, boosting Nintendo's total market cap to almost $28 billion.
Niantic Labs has laid out some of its plans for new Pokemon Go features coming in the future. These include a trading system and improvements to AR.
Other reports have said Pokemon Go is now bigger than Tinder in the US and is closing in on Twitter when it comes to daily active users.
For lots more on Pokemon Go, check out GameSpot's roundup of everything you need to know. Keep checking back with GameSpot for more on Pokemon Go.
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