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PlayStation Gets in the Ring

Sony signs up to sponsor the WWF Live Event Tour.

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Friday, Titan Sports, parent company of the World Wrestling Federation, announced that Sony Computer Entertainment America's PlayStation brand will be sponsoring 18 of its WWF Live Event Tour stops. The tour starts August 15 with a stop in Springfield, Mass., and runs through the September 22 in Buffalo, New York.

Titan's involvement will include having the PlayStation logo on signs, tickets, advertising for the events, and also in kiosks placed around the event. In addition, the PlayStation brand will receive TV exposure on WWF programs and on-air mentions.

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