PlayStation 5: Sony Partners With Travis Scott To Promote The Next-Gen Console

Check out a new video that the famous rapper created for the PS5.

9 Comments

Sony has partnered with one of the world's most famous rappers to promote the launch of the PlayStation 5. On social media, Sony announced that it's working with Travis Scott, who will become a "strategic creative partner" for PlayStation going forward.

Scott himself created the video for the announcement, which features a number of other key members of the team that developed the PS5 hardware.

"We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership," Sony said in a blog post. "Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans."

Sony said it will share more about its partnership with Scott "soon."

This is Scott's second major branded partnership in 2020, as he also partnered with Warner Bros. to create a new song for Christopher Nolan's movie Tenet.

With the launch of the PS5 coming up very soon, you can likely expect the Travis Scott promos to roll out anytime now, in addition to other marketing campaigns from Sony. The PS5 begins its global rollout on November 12, and you can see all the launch titles here.

GameSpot has now secured our very own PS5, and we'll have lots more coverage of the next-gen console very soon.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Just1MoHr

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Edited By Just1MoHr

WHY?

He is not going to inspire me to buy a PS5 earlier? But if I saw someone like Henry Cavill or Keanu Reeves play on it, then I wouldn't feel so bad that I am going to game until I am like 70 years old.

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edargnwod

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Edited By edargnwod

Another soon to be has-been that writes brilliant lyrics about girlfriends that swallow his kids...

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Chippiez

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This makes me glad I went with X.

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GamerBum

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Edited By GamerBum

I think I’m about to show my age here but I’m not familiar with Travis Scott. I take it he’s a rapper??

Looks like sony are trying to make ps5 appear ‘cool’ lol. Well they should have started on the look of the damn thing coz it certainly doesn’t look cool.

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GooberMcDermit

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@gamerbum: Im with you on the showing my age. Perhaps they should have partnered with Samsung to build more units instead.

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Soulcrusher777

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Really??? PS is trying to hard. LMAO. Series X for me!

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CashPrizes

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who the hell is Travis Scott?

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Soulcrusher777

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@CashPrizes: I have no idea! LOL

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BoobyTrap

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So is PS5 going to be as underwhelming as Tenet? LOL

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