Payday 2 turns a profit from preorders alone
Starbreeze Studios CEO says “not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can."
Starbreeze Studio's upcoming co-op heist caper Payday 2 is already turning a profit for the studio, despite the game not being out for another week.
Preorders of the game have covered the money invested by publisher 505 Games six days before the game's official launch, according to Starbreeze CEO Bo Andersson-Klint. Payday 2 will be released for PC on August 13, with Xbox 360 and PlayStation 3 versions being rolled out later that week.
"Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct,” said Andersson-Klint in a statement (translated from Swedish by Gamechup). “Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can."
“We now look forward to the royalty income that can secure the company’s development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”
Payday 2 lead designer David Goldfarb said in June that Payday 2 would not feature microtransactions.
Xur Is Selling Joker's Wild Exotics (Where Is Xur? 8/16-8/20) Borderlands 3's FL4K Is Great For Solo Play Thanks To Their Very Good Boys Fortnite Season 10: Visit Cube Memorials Near Desert And Lake Location Guide | Worlds Collide Challenges Fortnite Season 10: Spray A Fountain, Junkyard Crane, And Vending Machine Guide | Spray & Pray Challenges Fortnite Season 10: Finding 5 Lost Spray Cans Guide | Spray & Pray Challenges Nintendo Switch Getting Two New Physical Releases - GS News Update Pokemon Go Gets Water Festival And Two Shiny Pokemon - GS News Update Rick And Morty Rewind: Season 2 Episode 3 - Auto Erotic Assimilation Breakdown! Ewan McGregor In Talks For Star Wars Obi-Wan TV Show - GS Universe News Update Inside The Taco Bell Hotel & Resort Nightwolf Is Out In Mortal Kombat 11, So Let's Fight! | GameSpot Community Fridays The First 20 Minutes of Ancestors: The Humankind Odyssey
Got a news tip or want to contact us directly? Email email@example.com