Parents' group, ESRB team up
Six million-strong PTA will act as distribution point for ratings group brochure explaining how to interpret and use game ratings.
The Entertainment Software Rating Board (ESRB) today announced the next step in its initiative to educate parents about the ratings system. The organization that rates most of the console and PC games brought to market in the US said it was partnering with the Parent Teacher Association (PTA) to launch a nationwide game ratings education campaign.
The partnership will see 1.3 million brochures in English and Spanish distributed to 26,000 PTA groups nationwide. "Just as with all media, we urge parents to be as involved and informed as they can," Anna Weselak, PTA national president, said in a statement. The brochures are due to arrive at PTA locations in the next few days.
The ESRB is an arm of the Entertainment Software Association, owner of E3 and a lobbying organization that represent its game-publisher members at both the state and federal levels.