Overwatch Players Raise $12.7 Million For Breast Cancer Research

The pink Mercy skin campaign was tremendously successful.

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The recent Overwatch charity campaign that let players purchase a pink skin for Mercy was a huge success. Sales of this skin, along with a special t-shirt, raised $12.7 million for the Breast Cancer Research Foundation, the organisation announced today.

According to the BCRF, $12.7 million is the single largest donation by a corporate partner in the organisation's 25-year history.

"Blizzard Entertainment's record-breaking commitment to activate change for women's health by mobilizing the gaming community worldwide will have a lasting impact," BCRF chief strategic alliances officer Stephanie Kauffman said in a statement.

According to the BCRF, the funds will help with "prevention strategies, improved treatments, survivorship, and quality of life for breast cancer patients worldwide."

As part of the charity campaign, Blizzard also teamed up with more than two dozen popular Overwatch streamers; these people alone helped bring in $130,000 for the campaign, which ran for two weeks.

Blizzard CEO Mike Morhaime said the BCRF does "critical work" daily to help and support women's health. "I'm grateful to all of the Overwatch players around the world who made supporting such a good cause possible with their enthusiasm for the game and their generosity," he said.

The pink Mercy in-game skin sold for $15, while the t-shirt went for $30. There was some amount of controversy over the in-game skin, but Blizzard quickly confirmed that it was making no money at all from the cosmetic item.

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In other Overwatch news, the game's newest hero, Wrecking Ball, is now available on the game's PTR. You can learn more about the 28th Hero in the trailer above.

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Midna

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Awesome!

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djape_boss

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clap

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GTR12

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Zen can do the testicular cancer one, he's got a lot of balls to share.

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Archangel3371

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Archangel3371  Online

Wow. That’s very impressive and very nice to see. Kudos.

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Blk_Mage_Ctype

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Very nice, glad to hear that the fundraiser was such a huge success. Blizzard should honestly make this a regular thing and organize more for other good causes.

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wexorian

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It's a nice thing to do, Since we live in gender equality world why not raise testicular cancer research money as well?

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Landonastar

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@wexorian: You do realize that men can get breast cancer as well as women, correct? The only two types of cancer that are gender specific are testicular and ovarian.

That said, I do agree. This is an awesome thing that Blizzard did and I would love to see them do other this for other charities as well.

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wexorian

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@landonastar: and 99% of time when breast cancer money get gather is meant for female breasts, This is same case, there is NO EQUALITY :)

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Blk_Mage_Ctype

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@wexorian: You seem to be under the impression that there is a substantial difference between male and female breast cancer which would make breast cancer research gender-specific, which is not the case. Any research on breast cancer benefits both sexes equally. In fact, one could argue that it's more beneficial towards men since men have less tissue for cancer cells to spread to before reaching vital organs like the lungs. Yeah, in case you weren't aware, cancer cells are all cancer, ergo cancer research of any kind is beneficial towards anyone who has or may develop cancer, regardless of what part of the body it is growing in.

So yeah, on the off chance that you aren't just trying to start drama, consider yourself educated on the subject. Breast cancer research indirectly applies to all forms of cancer, including testicular/prostate cancer, so please stop trying to make this about gender equality or lack thereof. I guarantee that if it wasn't Breast Cancer Awareness Month at the time of the charity event, but rather some other form of cancer, then the Overwatch event would have been devoted towards that particular form of cancer.

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