Oculus Skipping E3 For The First Time Since 2014

[UPDATE] A spokesperson for Oculus told GameSpot, "We will not have a booth at E3--we're focusing on the awesome games and announcements we'll share throughout this year."

The original story is below.

Oculus VR, the company behind the Oculus Rift virtual reality headset, has confirmed that it will not officially attend E3 this year. A representative confirmed this to VentureBeat.

It's the first time since 2014 that Oculus will not have a booth on the E3 show floor. The company's structure on the show floor reportedly almost doubled in size every year since then, so attendees may note its absence.

Oculus did not say why it's bowing out of E3 this year. Last year, Oculus had a new product to push--the Touch controllers and launch titles--but this year there is no new hardware on the horizon.

Though Oculus won't have a booth on the show floor this year, the headset itself will almost surely be represented from partner developers. And what's more, it wouldn't be surprising to see some Oculus developers and executives at the show to meet with developers.

One person who won't be there as an Oculus employee is founder Palmer Luckey, who left the company earlier this year.

The Oculus representative told VentureBeat that it will have more games and other announcements to make later this year.

This is just the latest loss for E3 in terms of the loss of a high-profile company from the show floor. Last year, EA and Activision, two of the biggest publishers in all of gaming, elected not to return to the show.

This year, EA is holding its own event--EA Play--in Hollywood, while E3 itself takes place in downtown Los Angeles. As for Activision, it has confirmed that multiplayer footage for Call of Duty: WW2 will be at E3, presumably shown during Sony's press conference, given the relationship the two companies have.

E3 2017 officially runs June 13-17, though the show kicks off with EA's briefing on Saturday, June 10. Unlike every year prior, this year's event is open to the public.