Nintendo Won't Repeat Wii U Launch Mistakes for NX, Says Reggie

"We have to do a better job communicating the positioning for the product."


Reggie Fils-Aime, president of Nintendo of America, has discussed some of the mistakes the company made in launching the Wii U. Speaking in an interview with Alistdaily, he said the lessons Nintendo learned will be implemented when launching the NX.

"Every time we launch a new platform, every time we launch a critical new game, we always learn. We always do our breakdown of what worked, what didn’t, and certainly we’ve done that with Wii U," he explained.

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A key area Fils-Aime highlighted was messaging, which he believes will help the audience understand what makes NX unique.

"One of the things that we have to do better when we launch the NX--we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience."

In terms of games, Fils-Aime touched on the frequency it releases new games at. One of the issues with the Wii U was the lack of regular, noteworthy game releases, especially from Nintendo itself.

"We have to do a better job from a software planning standpoint to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software.

"Those are the critical lessons. And as I verbalize them, they’re really traditional lessons within the industry. You have to make sure people understand the concept, you have to make sure you’ve got a great library of games, and when you do that, you tend to do well."

Nintendo's next platform, codenamed NX, is set to launch in 2017, but Nintendo has not officially revealed details about it. Before his passing, company president Satoru Iwata called it a "brand new concept" for video game platforms.

Reports have suggested NX will be a portable console that has detachable controllers, but can also connect to a base unit for a more traditional console gaming experience.

It has also been reported that Nintendo will release a new Mario and Pokemon game for the NX within the six months after its launch, in addition to The Legend of Zelda: Breath of the WIld.

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