Nintendo Switch Production To "Ramp Up" For The Holidays

Nintendo says it is trying hard to meet demand.

91 Comments

The Nintendo Switch has been a difficult console to find for some, with many retailers sold out of their stock and selling through new allocation almost right away. Just recently, GameStop said it sells through new shipments in a matter of days. Now, Nintendo has spoken up to say it will "ramp up" production for the hard-to-find hybrid console in preparation for the always-busy holiday shopping season.

"We're doing everything we can to make sure everyone who wants to buy a Nintendo Switch system can do so," Nintendo said in a statement to The Wall Street Journal. "We will ramp up production for the holiday period, which has been factored into our forecast."

Officially, Nintendo's plan is to ship 10 million Switch consoles to retailers by the end of its latest fiscal year ending March 31, 2018. Sources in the console's supply chain told WSJ that they should be thinking about preparing to produce 18 million units. "One executive in the supply chain said his company was ready to pick up the pace of production if asked," WSJ reported.

As of June 30, Nintendo sold 4.7 million Switch units worldwide. Nintendo's stock is up 50 percent since the console's release in March, and with big games like Super Mario Odyssey and the holiday season coming up, Nintendo's fortunes could improve.

The Switch is not everything it could be right now, as it's still missing streaming services like Netflix and YouTube. You can check out GameSpot's gallery here to see the 15 Things We Want To See From Nintendo Switch.

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 91 comments about this story
91 Comments  RefreshSorted By 
  • 91 results
  • 1
  • 2
GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

Avatar image for dazzlestar
Dazzlestar

@visforvictory

You say you wanted one since winter yet it wasn't released until March. Trolling mate.

Avatar image for dazzlestar
Dazzlestar

@thanatos2k

Yet every report i read state its their successor as a home console, now none of what we read is definitely correct, it is very much in the. Cycle of a replacement as a home console but designed a hybrid. There's no reason Nintendo can produce tens of millions ready, taking up many warehouse storage space, costing money, just in the hope it's as successful as they want it to be. That is not good business. They are keeping a steady supply as it is and it is selling week in and week out healthily and is looking likely to do so for a while.

Avatar image for elwinaidus
Elwinaidus

Man dont know how it is in rest of Europe but in Norway we have plenty of consoles to go around.

Avatar image for rodoxthedark
rodoxthedark

Funny to see all the rage from people that this is doing well, I can't understand why people can get so pissed off that something sells, the angry people arnt being forced to buy it or even look at it, if it sells it means the people that have it get a better time. Trolls really just need to get a life, or if they really are so pathetic that they can't, they should think about ending it for the good of the people that are forced to be around them.

Avatar image for visforvictory
visforvictory

Nintendo will continue the false shortage as long as they keep getting free advertising like this article.

The bad news is that people have lost interest. I know hundreds of gamers, but not a single one has a switch. I wanted one back in in winter, but false shortages kept me from getting one. Now, I am glad I didn't buy one, as shovelware is flowing freely.

Avatar image for doccobb
doccobb

Ppl talking like u cant already find a switch.........while its not stovked on every shelf if u want one it can easily b found for msrp ive had a number (3)of oppurtunities but still too expensive imo no game n u gotta get a pro comtroller.....

Avatar image for plind12
plind12

Nintendo saying they are going to ramp up production probably means another 50k units. This company is horribly inept when it comes to how it is managed. Look at the SNES Classic pre order debacle and the NES Classic as great examples of that.

I wonder how much more revenue Nintendo could be pulling in if they didn't keep shooting themselves in the foot.

Avatar image for rodoxthedark
rodoxthedark

@plind12: nes and snes were always limited supply to make them collectors items

Avatar image for doccobb
doccobb

@plind12: i got a snes-classic 😛

Avatar image for DARREN636
DARREN636

Nintendo have been deliberately and chronically short-supplying the Christmas holiday period since 1988 ..

it's not new and it's well documented.

Avatar image for fig56
fig56

@DARREN636: Yes. Believe everything you see on the internet. By the way, Bigfoot was spotted again last week. It's real right?

Avatar image for DARREN636
DARREN636

@fig56:

i was there, that helps, i guess....

Avatar image for fig56
fig56

@DARREN636: LOL. Yeah I was like 5 years old. It's crazy to people think that because you can't get a old of something it makes you want to buy it more. People contradict themeselves all the time on here. Here's an example:

"I wanted a Switch but Nintendo false shortages make me not want to get one"

But they just said in a previous statement that "false shortages" helps create demand. How is that possible when they just said that the "false shortage" made them NOT want to get one. People are full of s**t, plain and simple. Bandwagonners and riding the hate train.

Avatar image for heqteur
Heqteur

@DARREN636: actually, the only Nintendo console to ever have supply shortage (besides switch) is the wii, which is also one of the most sold console ever. ALL other Nintendo consoles always had tons of units sitting on retailers' shelves. This is indeed VERY well documented; so well documented that it makes you look like a clueless foul.

Avatar image for Thanatos2k
Thanatos2k

@heqteur: NES classic was a console.

SNES classic will be a console. Both will have had supply shortages.

Avatar image for dazzlestar
Dazzlestar

What is wrong with most of you in these comments? No company ever can just ramp up production overnight. You have no understanding of business. Now tell me also, if your last console sold 13.5 million, just how many you would you produce of the successor? It's perfectly understandable that Nintendo would be cautious. That's basic business people. Seeing so many people online who spout these rubbish comments about how nintendo should have known the switch would be more in demand, and they are artificially creating demand. This is not true people.

Avatar image for Thanatos2k
Thanatos2k

@dazzlestar: But I keep being told it's not supposed to be their next console, but their next handheld. Their last handheld sold over 67 million. So that excuse doesn't fly.

Avatar image for fig56
fig56

@dazzlestar: Wow. Finally someone with common sense around here. You win a giant trophy on my book.

Avatar image for heqteur
Heqteur

@dazzlestar: common sense is a rare thing down gamespot's comment. thank you for bringing some.

Avatar image for straightcur
straightcur

So Nintendo says they are doing everything they can.

Executive in supply chain says he is ready to increase production but hasnt been asked to by Nintendo.

So, Nintendo is flat out lying.

Avatar image for heqteur
Heqteur

@straightcur: Nintendo already ramped up production thrice since the switch's launch. So, obviously, asking production to ramp up a fourth time obviously won't happen over night. Nintendo isn't lying. Your hater glasses are making you lie to yourself.

Avatar image for straightcur
straightcur

@heqteur: I'm simply stating what was said in the article. Nintendo says one thing, Supply chain is saying another. One of them has to be lying. I'm not a hater, can only go by what i read. Maybe it's a poorly written article.... Either way, why are you so defensive of Nintendo? Where is the evidence that they have ramped up production? Are you making stuff up or is there proof or even an article?

Avatar image for DARREN636
DARREN636

@straightcur: one supply partner does not speak for all partners

it's known that a certain electronics company is consuming a lot of the components the switch needs

Avatar image for Pelezinho777
Pelezinho777

For me, portability cannot circumvent lack of hardware power. I really can't understand people buying Switch unless they are collectors, who are not in such a vast majority.

Avatar image for fig56
fig56

@Pelezinho777: Not everyone who plays games are graphics whores. Some people play the games for the fun of it and not to just look at how shiny the water is or how the wind looks to blow the trees so nicely. And your lack of knowledge on the topic is quite evident. The Switch is a powerhouse. Don't compare a portable unit to dedicated at home console.

Avatar image for Xristophoros
Xristophoros

nintendo better be careful in ramping up supply. the last thing we need are tens of thousands defective units due to low quality control. we see it in the smartphone business all the time. at any rate, i think it is premature to purchase a switch right now anyways. the price point is ridiculous, not to mention we still don't know what the fate of 3rd party support will be. if there is anything i have learned over the years about nintendo, it is to be weary of any new platform they put out in case it falls flat and quickly loses support (gamecube, wii u, etc). hell, even the 3ds looked like it would fail for a while there... but nintendo managed to save it with massive price cuts. the switch has the potential but it is not there yet. i will wait for the switch 2.0 which will have a better cpu/gpu and will be priced at around $250. maybe in 2-3 years time. perhaps there will be enough games by then to warrant a purchase unlike the wii u.

Avatar image for doccobb
doccobb

@Xristophoros: i would've agreed but.....damn that switch is sexy i want it now!

Avatar image for Xristophoros
Xristophoros

@doccobb: heh, fair enough. do what you gotta do :D

  • 91 results
  • 1
  • 2