Nintendo Switch: John Cena To Help Promote The Console, Here's How

Nintendo announces one more marketing push before launch.


Nintendo has announced a new campaign to help drive awareness of and interest in the soon-to-launch hybrid console, Nintendo Switch. The company today revealed that it is hosting three events across the United States where (some people) can try the console in a "interactive living room" space.

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The first stop on the tour is The Blue Movie Ranch in Santa Clarita, California. Scheduled for February 23, the invite-only event will see the WWE's John Cena play the mini-game collection 1-2-Switch with select "YouTube influencers" and other people that Nintendo sent invitations to. We can only hope Cena tries the cow-milking minigame, because that would make for some compelling video.

The second stop is in Aspen, Colorado, at the Snowmass ski resort on February 27. Anyone at the mountain that day can try out the Switch. Nintendo said it's hosting the event at the ski resort to show that the Switch can be played anywhere--"even somewhere as remote as the side of a snowy mountain."

The third and final stop takes place on the Switch's launch day, March 3, at Madison Square Park in New York. This free and open-the-public event will feature appearances by people dressed up like Mario and Luigi to celebrate the console's release.

The Switch will also be playable at PAX East (March 10-12) and South By Southwest (March 16-18), though those shows take place after the system's release date.

Here is the full rundown of the newly announced Switch events:

  • The Desert – Invite only
    Feb. 23, 8:30 AM-4 PM PT
    Blue Cloud Movie Ranch
    20019 Blue Cloud Rd.
    Santa Clarita, CA 91390
  • Aspen – Open to the public
    Feb. 27, 8:30 AM-4:30 PM MT
    Snowmass Village
    45 Village Square
    Snowmass Village, CO 81615
  • New York – Open to the public
    March 3, 9 AM-5 PM ET
    Flatiron Plaza
    Broadway between 23rd and 24th St.
    New York, NY 10010

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