Nintendo Switch Is Finally Entering A Huge New Market

Nintendo and Tencent team up to release the Switch in China.

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Nintendo has officially announced plans to release the Switch in one of the world's most populous and gamer-rich countries, China. The hybrid console is launching on December 10 in China through a partnership with Chinese internet giant Tencent. The console is officially called the Tencent Nintendo Switch in China, according to analyst Daniel Ahmad who attended the news briefing.

The console will carry a cost of RMB 2,099 ($300 USD) when it launches, and it comes bundled with a trial/demo version of New Super Mario Bros. U Deluxe and a one-year warranty. Individual games are priced around RMB 299 ($42 USD).

Nintendo and Tencent are working with Chinese indie developers to launch their games on the platform. Check out the image below to see a rundown of partners. Ubisoft has separately confirmed its initial lineup of Switch games for China, with Rabbids Party, Just Dance, Mario + Rabbids: Kingdom Battle, and Rayman Legends: Definitive Edition all on the way.

China is a massive country. It has a population of more than 1.3 billion, and its audience for gamer is bigger than the entire United States population.

China's 13-year ban on game consoles ended in 2013, after which Sony and Microsoft brought their current-generation consoles to the country.

While China is now allowing game consoles to be sold, the country still has stringent rules pertaining to game content. Every title released in the country must be approved by the Ministry of Culture. The country does not allow any content that promotes or incites obscenity, drug use, violence, or gambling; games also can't harm public ethics or China’s culture and traditions.

China enacted the console ban in 2000, blocking the sale of systems over concerns about potential harm to the physical and mental development of children. Touch-enabled devices and smartphones, like the iPhone and iPad, were allowed because they are not deemed gaming devices.

Nintendo has sold 41.67 million units worldwide and 246 million games thus far without China, so it will be interesting to see how these figures grow once the console launches there.

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Jinzo_111887

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Watch Switch games get censored for the delicate snowflakes of the Chinese Communist Party.

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GirlUSoCrazy

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Edited By GirlUSoCrazy

@Jinzo_111887: It seems like China is allowing more media from outside and not less, maybe their acceptance of other cultural stuff will be slow to change but there's something changing at least

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Blk_Mage_Ctype

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Uh-oh! Social Credit ratings are going to plummet across the country.

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GirlUSoCrazy

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$42 for games?! Now that's the right price... (Looks like the "cost of the cartridge" argument is dead) Do games contain all languages or will they be locked to Chinese?

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VampireLord123

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@girlusocrazy: Even localized games from outside, are around that price, and yes they are also in other languages.

The switch has been available in China for a long time, they imported the version from the Hong Kong market, in which the games normally are from Europe, so they are in other languages as well.

For this new iteration that is specially for the Chinese Market, there is the probability that they will be only in Chinese.

Also games on steam mostly are cheaper that any other country, for example when Gears 5 came out normal price is $60 USD, in China was only around $30 USD. Same goes for Red Dead Redemption 2, is around $40 USD instead of $60.

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GirlUSoCrazy

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Edited By GirlUSoCrazy

@VampireLord123: Damn. So they're gouging us. Well I wait for the price drop anyway, I guess that's why I get fewer Nintendo games than I used to. 3DS, DS, Wii, GameCube didn't have game pricing problems...

Maybe they're hurting real bad from the Wii U and need to make up as much as they can, but the 3DS was a success so I dunno.

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Goldenageplayer

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Yayyy for nintendo. Now make metroid prime 4 not crappy please.

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