Nintendo Switch Is Finally Entering A Huge New Market
Nintendo and Tencent team up to release the Switch in China.
Nintendo has officially announced plans to release the Switch in one of the world's most populous and gamer-rich countries, China. The hybrid console is launching on December 10 in China through a partnership with Chinese internet giant Tencent. The console is officially called the Tencent Nintendo Switch in China, according to analyst Daniel Ahmad who attended the news briefing.
The console will carry a cost of RMB 2,099 ($300 USD) when it launches, and it comes bundled with a trial/demo version of New Super Mario Bros. U Deluxe and a one-year warranty. Individual games are priced around RMB 299 ($42 USD).
Nintendo and Tencent are working with Chinese indie developers to launch their games on the platform. Check out the image below to see a rundown of partners. Ubisoft has separately confirmed its initial lineup of Switch games for China, with Rabbids Party, Just Dance, Mario + Rabbids: Kingdom Battle, and Rayman Legends: Definitive Edition all on the way.
The Tencent Nintendo Switch (Official Mainland China Ver.) will launch on December 10th 2019 for RMB 2,099 ($300).— Daniel Ahmad (@ZhugeEX) December 4, 2019
It will come bundled with New Super Mario Bros. U Deluxe and a 1 year warranty. pic.twitter.com/lcpWNfPUPC
Tencent and Nintendo are actively working with Chinese game developers to bring indie titles to the platform. pic.twitter.com/ijsNgSdeqy— Daniel Ahmad (@ZhugeEX) December 4, 2019
China is a massive country. It has a population of more than 1.3 billion, and its audience for gamer is bigger than the entire United States population.
China's 13-year ban on game consoles ended in 2013, after which Sony and Microsoft brought their current-generation consoles to the country.
While China is now allowing game consoles to be sold, the country still has stringent rules pertaining to game content. Every title released in the country must be approved by the Ministry of Culture. The country does not allow any content that promotes or incites obscenity, drug use, violence, or gambling; games also can't harm public ethics or China’s culture and traditions.
In addition to games developed by Nintendo, third party titles developed by overseas studios are currently being localised for the China market. Pending approval.— Daniel Ahmad (@ZhugeEX) December 4, 2019
The exclusive Rabbids Party game from Ubisoft is listed here. pic.twitter.com/lcetsuSSB6
Overseas game developers and Chinese game developers are working to create official versions of their games to be localised for the China market. Pending approval. pic.twitter.com/H2PXdb8Arq— Daniel Ahmad (@ZhugeEX) December 4, 2019
China enacted the console ban in 2000, blocking the sale of systems over concerns about potential harm to the physical and mental development of children. Touch-enabled devices and smartphones, like the iPhone and iPad, were allowed because they are not deemed gaming devices.
Nintendo has sold 41.67 million units worldwide and 246 million games thus far without China, so it will be interesting to see how these figures grow once the console launches there.
Here is the official advert / trailer for the Tencent Nintendo Switch (Official Mainland China ver.)that is launching Dec 10th for RMB 2,099. pic.twitter.com/gObv4HweSW— Daniel Ahmad (@ZhugeEX) December 4, 2019
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