Nintendo seeking to TM 'It's on like Donkey Kong'
Japanese game maker looking to secure popular phrase; Donkey Kong Country Returns due out Nov. 21.
The Nintendo label sports many popular catchphrases, including Super Mario 64's "It's a-me, Mario" and the "Wii would like to play" phrase from the Nintendo Wii's advertisement campaign. Now, the company is seeking to lock down a trademark for a Donkey Kong saying.
Nintendo sent word today that it has filed a request with the United States Patent and Trademark Office to secure the phrase "It's on like Donkey Kong." The phrase has multiple meanings depending on context and is a transmedia phenomenon.
It was uttered by the loudmouthed Steve Stifler in American Wedding and was also used in a commercial featuring the Williams sisters and Manning brothers of sport fame. Rapper Ice Cube also popularized its usage with his 1992 track "Now I Gotta Wet'Cha," off the Predator album.
"It's On like Donkey Kong" isn't the only phrase Nintendo has sought to trademark. Most recently, the publisher filed an application to trademark "Gotta Catch 'Em All," a phrase made famous by its popular Pokemon franchise.
Donkey Kong Country Returns is being developed by Retro Studios, the outfit behind the Metroid Prime series. The 2D platformer sees Donkey Kong and Diddy Kong return to action with many of the DKC series' familiar trappings, from mine-cart racing to being shot out of barrels. It hits shelves on November 21. For more on the title, check out GameSpot's most recent preview.
Outriders First 28 Minutes of PS5 Gameplay Escape From Tarkov Raid Full Movie (Episodes 1-5) Final Fantasy 7 Remake PS5 Update Reveal Trailer | PlayStation State of Play Final Fantasy VII The First Soldier - Battle Royale Teaser Trailer Kena: Bridge of Spirits Gameplay Trailer | PlayStation State of Play Returnal Gameplay Trailer | PlayStation State of Play Bravely Default 2: 8 Tips You Should Know Before You Play Final Fantasy VII Ever Crisis Teaser Trailer Solar Ash Trailer | PlayStation State of Play Deathloop PS5 Trailer | PlayStation State of Play Oddworld: Soulstorm Trailer | PlayStation State of Play Five Nights at Freddy's: Security Breach Reveal Trailer | PlayStation State of Play
GameSpot may get a commission from retail offers.