Nintendo readies pink DS in Europe

Mario factory aims to increase appeal among women; handheld gets new colour, October launch.

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During Nintendo's press conference at the Games Convention in Leipzig, Germany, this morning, the Nintendo DS Lite Pink was announced. It carries a European release date of October 27--a US date was not specified.

A 'Noble Pink' version of the handheld console is already available in Japan. This news follows a day after Sony announced pink versions of the PlayStation 2 and PlayStation Portable in Europe.

The company has made no secret of its desire to further increase its market share among women. It says that women make up 44 percent of DS owners in Germany, thanks primarily to games such as Nintendogs, which are said to be attracting substantial numbers of 'nongamers'.

Nintendo has sold over five million DS handhelds in Europe (and over 21 million worldwide) and says that the new pink version is 'the perfect accessory for those dark winter days'.

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