Nintendo Pushes Switch Production To 2 Million A Month

Supply might finally meet demand.

55 Comments

It's no secret that the Nintendo Switch is in high demand. With an infamous history of missing the mark when it comes to supply meeting demand, Switch production is looking more optimistic as Nintendo has reportedly increased production to a massive two million units a month.

DigiTimes reports the increase is meant to finally help meet the high demand for the console in Asia as well as meet Nintendo's target production numbers. In just 2017, the company is aiming to reach 20 million units.

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But even with the increase in production, Nintendo Switch consoles are still in short supply in Japan and won't be available in Taiwan until this December. The console is expected to launch in China in 2018, and with the recent support of Tencent, the move to get the console in the country could be very lucrative.

As far as how the increase will affect the Americas and Europe, time will tell, but we're hopeful for this holiday season. For more Switch news, makes sure to check out some of the most recent titles to hit the Eshop and the latest look at Super Mario Odyssey.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Avatar image for marcsmashing
marcsmashing

Come to Portugal, we've got thousands piling up in stores. The same for the Snes classic.

Avatar image for inkman66
inkman66

Have had mine on layaway at Wallyworld for a few weeks now.....just waiting for a good game to come out to play. Looks like 10/27 will be the day .....

Avatar image for Richardthe3rd
Richardthe3rd

Most of the retailers near me have them in Stock, so gj to ninth. That will change during the holidays I'm sure. :)

Avatar image for angrycreep
angrycreep

I really like that they doing well right now. The question is without games would they be able to keep this up for the long run? After Mario Odyssey which one will be the next big game or games for the big N?

Avatar image for risingdawn
Risingdawn

@angrycreep:

Fire Emblem Warriors

Xenoblade 2

Skyrim

Doom

Wolfenstein

Project Octopath

Dragon Quest X

Dragon Quest XI

Pokemon

Metroid Prime 4

Kirby

Yoshi

Avatar image for pj80
PJ80

That’s good for people that can’t them it’s long overdue on Nintendo’s part. Where I live in the USA Ive seen one in stock at my local target and walmart for the last month now.

Avatar image for seanix
seanix

they are able to make 2m units per month but no snes mini lol it s funny that theses problems didnt appear in the good old 80's

Avatar image for doctor_mg
Doctor_MG

@seanix: There was a huge chip shortage in the late 80’s leading to a short supply of games. So these situations have happened before.

Avatar image for ao_bomber
ao_bomber

This is why I went ahead and reserved mine right away. My local retailers may carry some now, but I'll bet by November there will be yet another shortage...

Avatar image for deactivated-5bd1e31726b43

Happy I bought mine. I've really only played Breath of The Wild, and Mario Kart but I am looking forward to Mario Odyssey and Xenoblade Chronicles 2.

Avatar image for seanix
seanix

well did we have a choice as it was the only decent NEW game that they released yet on a device without channels and social i really was not too thrilled with botw at first as a non zelda fan but i admit without other choices i started playing it and hated it at first because i was dead every 10 seconds but it got me so mad that i was motivated to show that game who is the boss and finished the whole game and i must admit i did have fun .. so much in fact that it totally killed my social life for the past 6 weeks lol @Legend_of_Link:

Avatar image for pavelbure
pavelbure

Most parents are not going to buy a system 2 months before the holiday rush. That’s why they are still on shelves.

Avatar image for zabieru
Zabieru

@pavelbure: UHHHHH no. Oh and KIDS aren't the main game players anymore... Adults are.

Avatar image for thomasn7
ThomasN7

The ability to take games on the go with you is taking over the gaming industry. This is what is driving the Nintendo Switch to success.

Avatar image for killercondoms
KillerCondoms

@thomasn7: Games have been on the "go" for quite a while now bub. Nintendo is successful because it's Nintendo.

Avatar image for Firosen
Firosen

@killercondoms: With a few notable exceptions (your Link's Awakenings and Bravely Defaults, etc.), "games on the go" have not been able to reproduce the same quality experience as home consoles. Even the occasional manifestation of those few examples slowed when the iPhone came into being. Switch's concept - totally playable current-gen games (Doom, Wolfenstein 2) on a dedicated portable with solid inputs - is what's driving it's success, not just Nintendo's first party software.

Avatar image for killercondoms
KillerCondoms

@Firosen: Nintendo has been in the handheld market a long time, they know what they are doing in that department. 67 million 3DS sales is proof of that, with that being said they know their stuff when it comes to "on the go". So again Nintendo being Nintendo is what makes them successful like I said.

Avatar image for lostn
lostn

So they had the ability to do this all this time? I thought it was impossible due to Apple buying all their components?

Avatar image for t0mmgunn
T0mmGunn

@lostn: Remember hate leads to the dark side.

Avatar image for doctor_mg
Doctor_MG

@lostn: Just because they are increasing production now doesn't mean they had the ability to this entire time. It's likely that, since Apple has either finished or is completing assembly of the newest iPhones, component manufacturers have a much better baseline on what can be given to device manufacturers which allowed Nintendo to renegotiate a contract.

Avatar image for doctor_mg
Doctor_MG

I wonder how much the Switch is going to actually sell this year total (March to December). My bet is 11 million units, but that seems pretty low now considering Nintendo wants to ship 20 million.

We will see. It's looking like a good year for Nintendo though.

Avatar image for lostn
lostn

@doctor_mg: I don't think it will do 20 million.

It's too early to call this thing a success. Successful launch, yes, but long term success remains to be seen. It selling out every month does not mean it will outsell the Gamecube or even the Wii U. They've sold about 6 million now. What if only 8 million people want one? That's enough for it to be out of stock every month.

13 million bought the Wii U after all, so they are guaranteed at least 13 million Switch sales from hardcore Nintendo fans. What it does beyond that we'll have to wait and see.

Avatar image for risingdawn
Risingdawn

@lostn:

It's selling roughly 6X the amount PS4 sold every month comparatively in the East.

A better question would be how successful will it be in the West longterm, the answer is probably massively.

With Pokemon coming to Switch it's basically a foregone conclusion this trend will continue, the fact they are hoping to ship 20million units within the first year combined with increasing 3rd party support from Bethesda, Square Enix and EA only supports a snowballing effect.

Avatar image for doctor_mg
Doctor_MG

@lostn: Yeah, I don't think it will sell 20 million this year either. The 20 million number is just shipped units anyway. I think Nintendo is expecting 16 million units sold.

Also, I completely disagree about your last two comments. The system will, assuredly, sell more than the Wii U did in it's lifetime. It's already sold double Wii U's first year sales, yet it's been on the market just six months. How much more is unknown, but I think you are much too doubtful.

Avatar image for derangel
AuthorD

@doctor_mg: Hard to say. If Nintendo is doubling their initial production estimates then I'd assume it will sell way more than 11 million. But it really depends on how sales hold up. Mario will definitely cause people to rush out to buy one, but after that there isn't any major AAA games on the horizon. Xenoblade will probably push some units, but I doubt it will serve as a huge system seller on its own.

Avatar image for sakaixx
sakaiXx

@derangel: xenoblade is not a system seller. It doesnt even do well in native japan.

Avatar image for doctor_mg
Doctor_MG

@derangel: Yeah, that's the problem with predictions. It's difficult to put a number on it right now. Later this month Nintendo will reveal their financial report for March through September. With that information I think it will be easier to make a good prediction.

I fully agree with your sentiments about Mario Odyssey and Xenoblade. Xenoblade will be a system seller for some core RPG fans, but it's not going to come in droves like it will for Mario Odyssey. I wonder how competitive Nintendo will get with black friday deals.

Avatar image for dirthurts
dirthurts

@derangel: I'm hoping for some 3DS ports this year too. I'd love to see the recent Metroid and such also land on the Switch. Seems easy enough.

Avatar image for superklyph
SuperKlyph

There have been multiple Splatoon 2 bundles available local to me for a couple of weeks now.

Avatar image for Jigen32
Jigen32

@superklyph: Yeah I see consoles, especially the Splatoon bundle everywhere now.

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patriotplayer90

Haven't owned a Nintendo console in a while, but I'm glad they got it right this generation. I just hope they get a huge library of 3rd party titles and indie games which are cheap through sales, like the PS4. Would be tough to pass on a portable console with that kind of selection.

Avatar image for darkelf83
darkelf83

Welp, at that pace it could out sell Xbox in 2 years. Go Switch go. And catch pace with Sony in 4.

Avatar image for lostn
lostn

@darkelf83: That assumes it will continue to sell at this pace for 2 years. What if in 6 months time everyone who wanted one has bought one? We have no knowing exactly how many want one, only that the number is more than what is sold. But how mcuch more?

Avatar image for Xristophoros
Xristophoros

@darkelf83: ps4 is closing in on 80m units sold. i doubt the switch will ever catch up to it.

Avatar image for lostn
lostn

@Xristophoros: Switch could reach that number. But it won't come close to its predecessors, the 3DS and DS. Yes those are the Switch's true predecessors, not the Wii U. it has a mobile chip for low power draw, it's a mobile device not a console. Even a tablet or phone can be played on your TV screen. Doesn't make it a console.

Avatar image for derangel
AuthorD

@Xristophoros: Probably not. Even if the 130 million units by 2022 estimate from analysts is correct the PS4 will probably end up selling more than that.

Avatar image for attirex
attirex

IBF SNES post--oh, wait. Dammit.

Avatar image for deactivated-5b2072723fac3

I saw about 6 of these at my local Target last weekend. Before that they were damn near impossible to find.

I just can’t see myself buying one for just a couple of games though. Not worth it.

Avatar image for lostn
lostn

@kstaggs3: It means that supply has finally caught up with demand.

Avatar image for superklyph
SuperKlyph

@kstaggs3: there are a bunch of good games, but they aren't all AAA big budget.

Avatar image for deactivated-5ab3d29749ec4

@superklyph: Just because they're not super realistic graphics doesn't mean it's a cheaper budget

Avatar image for lostn
lostn

@ratchet989: "Just because they're not super realistic graphics doesn't mean it's a cheaper budget"

Super realistic graphics by nature require a bigger budget than simple graphics. By extension it is true.

Avatar image for superklyph
SuperKlyph

@ratchet989: I don't remember saying anything like that.

Avatar image for deactivated-5ab3d29749ec4

@superklyph: Apologies i assumed you were just dismissing the Nintendo games for being kiddy therefore not a big budget

Avatar image for derangel
AuthorD

@ratchet989: AAA games have budgets in the $50-$80 million range. The person you are responding to is probably talking about the huge amount of indie and other smaller titles on the Switch right now. Which definitely do not have AAA level budgets. I doubt Mario + Rabbids even had a AAA-style budget despite being absolutely outstanding.

Avatar image for deactivated-5ab3d29749ec4

@derangel: It did just launch back in March it has a decent size library of big budget games from Nintendo and 3rd party. Doesn't have everything obviously but still plenty and of course it will have a bunch of indie games on it most of them just ports of games already released super easy to just throw on the Switch.

Avatar image for neurogia
Neurogia

@kstaggs3: Zelda BotW, Mario Odyssey, Metroid Prime 4, Monster Hunter XX (JP), Mariokart 8... It's even getting games like Skyrim and Doom.

There may be some reasons why a person won't want to get a Switch but "not enough games" is no longer one of them.

It is still quite expensive, though.

Avatar image for lostn
lostn

@neurogia: "There may be some reasons why a person won't want to get a Switch but "not enough games" is no longer one of them."

Actually it is. You named 7 games, more than half of which haven't even come out yet. MP4 is just a logo. That's years away. You also named two Wii U games, and 2 games that are old on other platforms. Skyrim is a 7th gen game on a "9th" gen console. It's not even based on the remastered version.

Avatar image for Ape_Escape_1Fan
Ape_Escape_1Fan

@lostn: yeah they should just go ahead and shut it all down, the demand is clearly not there

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