Nintendo partners with American Heart Association

Game publisher teams with health organization to promote fitness, "active-play" games like Wii Fit, Wii Sports Resort.

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Some of Nintendo's most popular games will soon carry a new logo on their packaging. The gaming publisher and the American Heart Association today announced a new partnership to promote healthier living through more active playtime, one that will see the nonprofit organization's distinctive logo carried on boxes for games like Wii Fit Plus and Wii Sports Resort (as well as the Wii hardware packaging) beginning this summer.

The AHA says nearly 70% of Americans don't get enough physical activity each week.
The AHA says nearly 70% of Americans don't get enough physical activity each week.

The partnership aims to help people "Get Informed, Get Empowered, and Get Active," with the AHA logo just one aspect of the approach jointly developed by Nintendo and the AHA. In addition, Nintendo products will be featured at the AHA's countrywide Start! Heart Walk events this summer.

The pair has also set up a new Web site espousing the benefits of physical activity and offering tips for a healthier lifestyle. Later this year, they will be holding a summit with representatives of the scientific, health care, fitness, and gaming communities to discuss the possible synergies the fields may have when it comes to promoting physical activity.

Separate from this partnership, the nonprofit has also named the publisher a Start! Fit-Friendly Company, a tag the AHA bestows upon businesses "who go above and beyond when it comes to their employees' health and provide opportunities for wellness in the workplace."

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