Nintendo Not Planning Super Mario Run DLC as Company's Stock Price Continues to Drop

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Nintendo's stock price dropped again on Monday, and it apparently won't be getting a boost from the announcement of post-launch content for Super Mario Run anytime soon, or perhaps ever.

Speaking with the Wall Street Journal, a Nintendo spokesperson said the company has no plans to launch additional content for Super Mario Run. That includes free and paid DLC, both of which seemed like possibilities given that Nintendo has, like the rest of the industry, begun supporting its console and portable games with such content.

Meanwhile, Nintendo's stock has been in a nosedive since just prior to Super Mario Run's release. Following a sizable increase in the month prior, its share price has now declined for five consecutive days on Tokyo's stock market. As of market close on Monday, it stands at 24,540 yen (about $211), down from its recent high point of 29,400 yen (about $252) on December 12.

That was the highest it had been since just after Pokemon Go's launch in July. In that case there was also a subsequent sharp decline as investors seemingly discovered Nintendo would only enjoy a small part of the profits.

Research firm SuperData recently downgraded its expectations for Super Mario Run's first month from $60 million in revenue to $12-$15 million. However, that doesn't take into account any other benefits Nintendo might see in terms of people who are convinced to go out and pick up a Mario game on one of Nintendo's platforms. The prospect of that happening is a big part of what motivated Nintendo to finally enter the mobile games business.

While Super Mario Run reached the top spot on the iOS App Store charts in many places around the world (including the US), it did not do so in Japan, which is the world's third-biggest app market. It will have another chance at a big launch when it debuts on Android next year, although there is speculation that negativity surrounding the game's iOS launch could dull excitement from Android owners.

No Caption Provided

On the App Store in the US, the game currently has a 2.5 out of 5 review average from users, with the bulk of the complaints seemingly taking issue with the game's business model. (As our review notes, it's also rather brief.) Super Mario Run is a free download that provides its first few levels but requires players to pay $10 to access the rest of the game.

Super Mario Run enjoyed an unprecedented level of marketing for an iOS game launch; for the first time ever, Apple allowed users to be notified in advance about its release, and the App Store remains plastered in advertisements for it. The $10 price was announced well in advance of launch, but it's likely something most people went in unaware of, as the App Store listing only mentions this at the bottom of its description. Regardless, it's a much higher price than that of the vast majority of games on the platform, and a much different business model than the one employed by Pokemon Go and other, more traditional free-to-play games.

There have been numerous estimates of how many downloads Super Mario Run has achieved so far. Research firm Sensor Tower today said it believes the game hit 5 million downloads in its first day, far outpacing Pokemon Go--an unfair comparison to some degree because that launched in only three countries to Super Mario Run's 150. Sensor Tower also indicates Super Mario Run generated $5 million in its first 24 hours, which would also top Pokemon Go's first day.

For its part, Nintendo has still yet to share any official figures regarding the game's performance. What will be telling is how long the game manages to stick around on the App Store's Top Grossing charts, something that will likely prove to be a challenge given its one-time-only fee.

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Junior_AIN

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Edited By Junior_AIN

This game is complete crap. You should have at least ported a decent copy of Super Mario Maker for the 3DS so we wouldn't have to buy that shit Wii U. Hell, I'd rather buy the inferior 3DS version right now than spend money on that useless thing.

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deactivated-589dfdc7a4ac0

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Endless reincarnations of mario and zelda will not keep nintendo afloat, but they are too arrogant to admit that, just like nintendo fan'natics who defend them.

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JDWolfie

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@akhirahim: Seriously. Nintendo fanboys have set the bar low for Nintendo. I often see comments on here saying they will buy a new console just to play one or two first party games. Everyone doesn't want to keep playing Mario and Zelda forever and it's starting to reach oversaturation.

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sargentpsgamer

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So they took one of the most simplistic games there is and figured "lets dumb it down even more" then slap a 10 dollar price tag on it, all the while ignoring Android which owns 2/3s of the mobile market? Gee wonder why it's not making a ton of money.....

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dagameplace

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@sargentpsgamer: From my understanding, they will release it on Android later next year.

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GoodGamesGuy

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Hot Garbage

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Redsyrup

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Welcome to the rocky road of Popcap, Zynga and Rovio. With App games comes App Stocks.

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FLEEBS

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Super Mario Run is fun, and $10 is worth it. It's not tons of content, but it's definitely enough for 10 bucks, especially compared to a full-fledged Mario game. I absolutely would rather pay $10 upfront for all content than have some bullcrap microtransaction model to deal with in the game. I can't believe people are complaining about this model as compared to free to play. Free to play for this would have been horrible. Free-to-play and microtransactions have ruined the industry, and here's the proof.

Having said all that, I don't understand why Nintendo would not support this game with DLC. Seems like a no-brainer to me, but then again, no one can predict Nintendo's odd strategies. Except that they're odd.

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SgtSaltnPepper

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Stock prices don't really mean much. What will be more interesting are the Nintendo quarterly earnings.

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BottleKnight

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Edited By BottleKnight

This is a massive disappointment. The worst thing to ever happen to the mobile game market was free-to-play becoming the standard. It gives people enough game for no cost upfront to get them hooked and then sucks money out of them at a much higher rate than if they had just paid for the game to begin with. It's a predatory business model and I was very happy to see Nintendo buck the trend with this game. People complaining about a model that actually respects them as the customer more is very sad and it probably means the rest of Nintendo's mobile titles will be F2P as well.

I should also clarify: not ALL F2P titles are bad. But it being the mandatory default is bad for the industry and bad for the consumer. I don't want to play a mobile Animal Crossing where you have to buy furniture with real cash.

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Dack_Lancer

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this is what happens when Japanese companies cant get with modern culture can they sell everything they have please they can kindly keep Mario though

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n0on3

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@Dack_Lancer: I am not sure you understands how stocks works. Nintendo themselves aren't doing any selling, but the investors are selling their pieces of Nintendo.

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wtf_666

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The stocks will take a huge fall when the Switch is released.

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n0on3

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Edited By n0on3

@wtf_666: Well, we have to wait for the official details first to make any predictions like that.

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FanboyMan

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@wtf_666:

Probably but from what price?

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Sohereiam

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In case the author doesn't know.

Falling stock's aren't a bad thing, when a company hit it's maximum market value, the investors sell's their part of the compány, this increase the price of the products the company creates, as people starts buying their products, for a higher price, thus increasing the company money, after a while the investors put their money back, and slowly they increase the company's value and stabilize the prices of their product.

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asmoddeuss

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@Sohereiam: Exactly, when stock is high, everyone sells to gain profit (that, if it was bought for a cheaper price of course). Investors do this all the time, they sell when is high, then they buy it AGAIN when is very low, to later, sell it high again for profit.

Everyone knows that Nintendo stock will raise again, so let the stock fall to buy it cheaper, and sell it later when the stock will skyrocket.

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Sohereiam

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@asmoddeuss: You and I know that, if you look the comments below and above, the number of people who believes Nintendo to be dead after this

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Blk_Mage_Ctype

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I feel sorry for Nintendo, they've done EXACTLY what their investors have been telling them to do by going Mobile and now their investors are jumping ship.

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FanboyMan

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@Blk_Mage_Ctype: It's likely they're just trading the stock and will buy it back when Nintendo gets a little lower.

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Sohereiam

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@Blk_Mage_Ctype: That's the reason they pulled their money, they realized Nintendo won't surpass Pokemon GO and it came to it's maximum economical value, so they pulled it to increase the prices of Nintendo products in the market in order to the company value to increase.

It's how global economy works.

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Dack_Lancer

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@Sohereiam: pokemon go isn't nintendos lol like Jordan isn't the owner of the shoes just using the name.

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Sohereiam

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@Dack_Lancer: Soooooooo what?

Nintendo owns a third of Pokemon IP and owns half of the developer Game Freaks, they might not have developed but they own it, that's how copyright works, the same with Jordan, his name, his brand, his rights, so he owns the shoes too, this is the wonderful world of copyright laws, just because you didn't made it, doesn't means you don't own it.

The same with Mass Effect, it's made by Bioware, but EA owns it, Infamous is made by Sucker Punch, by Sony owns it, Fable is made by Lionhead Studios, but Microsoft owns it, seriously, the whole entertainment industry is made like this, get out of your little troll cave and see the world and how it works, the current world is ruled by copyright laws and the whole economy is currently based on it.

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pork7

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Ya know what would boost nintendo's stock price?? Selling about 10,000,000 NES Classics which nintendo refuses to produce.

They try this false shortage bullsh1t with the Switch and their stock may never recover. Then they can go 3rd party like SEGA.

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n0on3

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Edited By n0on3

@pork7: The only reason that they short their supplies of the NES is because they knew that it would bring them more profit if people remained interested in it rather than selling it all at once and then everybody forgetting about them. I doubt that they would do the same with the switch, especially since a lot more people are interested in buying it over the NES.

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EmperorPepe

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Edited By EmperorPepe

Nintendo stock is going down? Could it be because they have just been repackaging the same games for 20 years?

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Blk_Mage_Ctype

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Edited By Blk_Mage_Ctype

@emperorpepe: I'm sorry, but what? The only Nintendo series which hasn't been changed up with each entry is Pokemon, and technically that's Game Freak. Seriously, every new Mario, Zelda, and Metroid game which has been released in the past 20 years has featured new content as well as some crazy new gameplay mechanic, so spare me this regurgitated nonsense about Nintendo recycling their games when in reality they are one of the few devs out there who are actually trying to offer something new/different with each game. I swear, do you folks who say these sorts of things even play Nintendo games? Because if anything, Nintendo changes their games too damn much!

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Sohereiam

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@emperorpepe: You mean for 40 years, Mario's games are close to this, go study a bit of market economy and you will see that plummeted stock's aren't a bad thing, it's a risk thing, but not bad.

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isimitaiwo

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@emperorpepe: here we go again...the nintendo keeps repackaging the same forgetting other title have released the same game in less than a decade compared to nintendo releases in the same amount. mario run is selling,thats not why stock is going down,you fell for a clickbait.

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iandizion713

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@emperorpepe: Splatoon says stop whining and go play a game.

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maskthestars

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Nintendo is done for. I'm not sure how they can recover from this.

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n0on3

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@maskthestars: Yeah, maybe you should go study economics first to see how stocks falling actually affects a company.

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dagameplace

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Edited By dagameplace

@maskthestars: I think you are hoping that something that will not happen, gets to happen. I personally think if Nintendo is done for, it is because they're a bad company that made really bad decisions. Right now, they are entering a new market and it is normal to make some mistakes, but the important thing is the long term results. We won't know the direction their decisions will lead them to until at least a year ;)

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darksouls

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Lol

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nintendoboy16

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This is exactly the thing I was fearing for a "third party" Nintendo. Those who wanted it say that Nintendo's quality would be "just fine" yet look at the ratings.

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gelgoog2

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Between the pending death of the Wii U, shortage of the mini NES and 3ds Mario editions, lack of information about the upcoming Switch. Looks like a pretty bad Holiday for Nintendo. Also they decide to only release this game on Iphone is a mistake. They are shorting themselves on market share. Now the cat is out of the bag, don't expect it will not do well on android.

Seriously Nintendo, your marketing and business departments are completely out of touch with today's markets. You just can't continue to remade different versions for your IPs and expect to grow.

Would the Switch be able to bail them out? Perhaps if there were no shortages with strong launch titles. Well we all know how that will be.

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n0on3

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@gelgoog2: "Well we all know how that will be" You do? Based on the rumours, I'd say there are plenty of strong launch titles coming out.

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iandizion713

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@gelgoog2: Yeah, Nintendo just dont like money. Its only answer to why they have shortened their supply on all products sold out. Except Wii U of course, plenty of them.

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eureca323

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I would have definitely paid $10 at launch for it if it launched on Android along with IOS. Now I know pretty much everything about the game. The excitement is gone so I doubt I would buy it when it comes to Android. Maybe if it is on sale.

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Dryvlyne

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Lol, at the Nintendo apologists on this board. When investors start jumping ship you know it's time to get out. They are in it for the money but even they can see Nintendo's business plans suck. It's the same reason many analysts have lowered their forecast for the Switch after it was unveiled because they know it's just a niche product. You can only "re-imagine" Mario, Zelda, Metroid, etc so many times before people just get damn sick of it.

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n0on3

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Edited By n0on3

@dryvlyne: What is so bad with reimaginings? After all, if the game is different enough then Nintendo could simply slap a new ip on the game and no one would question it.

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Daveof89

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This game was total crap... they deserve lower stocks after releasing that money grab.

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LouiXIII

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Run should have launched on Android first. That's one big mistake. As for DLC, I can do without it.

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