Nintendo Mobile Games Could Generate $25 Million Per Month - Report
"We want to create games that will be played by hundreds of millions of people," DeNA chief executive says.
DeNA, the mobile game partner Nintendo chose to help bring the company's franchises to mobile devices, is expecting big things in terms of revenue. The Japanese company said Wednesday, in an interview with Reuters, that it's hopeful that its Nintendo games can generate over ¥3 billion ($25 million) per month.
"We want to create games that will be played by hundreds of millions of people," DeNA chief executive Isao Moriyasu told Reuters. Previously, DeNA said it was hoping to topple Candy Crush and generate more than 100 million daily active players for its Nintendo games.
To do this, Moriyasu said DeNA will create a catalog of highly compelling Nintendo games. "We want to create multiple hit games rather than aiming to succeed with just one powerful IP element," he said.
Regarding the $25 million figure, Moriyasu admitted that he hadn't discussed financial targets yet with Nintendo. All the same, he's hopeful that DeNA's Nintendo games will be big business for both firms.
"We haven't talked to Nintendo about targets, but at DeNA, our best-selling game brought in ¥3 billion yen a month, and we want to surpass that," he said, referencing the smartphone game Kaito Royale. This game has since been spun into a TV series, Reuters notes.
Nintendo and DeNA have not disclosed revenue sharing details for the upcoming smartphone games. However, analysts told Reuters that Nintendo is likely to make around 70 percent of all proceeds.
The first DeNA-Nintendo mobile game will be released later this year. Nintendo has not announced any projects so far, but has pledged it won't simply port its console games to smartdevices. The company is also considering a range of business models, including free-to-play, which Nintendo president Satoru Iwata actually calls free-to-start.
Nintendo's big move into the smartphone market has been received positively by investors, as shares of the company skyrocketed by more than 30 percent. The company also announced that it had started work on a new system, known internally as the "NX." This system, which Nintendo says it won't start talking about officially until 2016, aims to surprise and innovate.
For more on Nintendo's smartphone plans, be sure to read GameSpot's editor opinion roundup on the subject.
We're expecting even more Nintendo news during tonight's Nintendo Direct briefing, which starts at 3 PM PDT / 6 PM EDT. Check back then for all the news as it happens.