Nintendo Dominated Twitter During E3 2018
Nintendo takes the top spot.
According to Twitter, there were nearly 15 million #E3 tweets during E3 2018. The largest spike occurred on June 12 between 9-10 AM ET when Nintendo's Direct was airing. In that one hour, there were 890,000 tweets using the E3 hashtag. Most of them originated from the United States. Japan, the United Kingdom, Spain, and France followed.
With Nintendo's Direct dominating the charts, it makes sense that Super Smash Bros. Ultimate was the most tweeted about title. It was followed by Kingdom Hearts III, Fallout 76, The Last of Us Part II, and Death Stranding.
Nintendo also generated the most conversation in Twitter moments during E3. The most popular Twitter moment focused on the release date for Super Smash Bros. Ultimate. Though neither moment reached the same height, both the announcement of Ridley as a Super Smash fighter and The Elder Scrolls VI's trailer reveal were also quite popular.
Despite Nintendo taking the gold for Twitter coverage this year, @Bethesda, @Ubisoft, @PlayStation, and @Xbox were all the number one worldwide trend during their respective press conferences.
During E3 2018, the most Tweeted about topics were:
- Nintendo (@Nintendo)
- Xbox (@Xbox)
- Super Smash Bros. (#SuperSmashBros)
- Fallout (@Fallout)
- PlayStation (@PlayStation)
- Kingdom Hearts (@KINGDOMHEARTS)
- Ubisoft (@Ubisoft)
- Elder Scrolls (@ElderScrolls)
- Death Stranding (#DEATHSTRANDING)
- Fortnite (@FortniteGame)