New Xbox One X Spot Invites You To "Feel True Power"

Microsoft's super-powered console is coming very soon.

291 Comments

The Xbox One X is almost here. Microsoft's new console launches on November 7, and as part of the launch, Microsoft is of course rolling out a marketing campaign. This kicks off this weekend with a campaign in the United States called "Feel True Power."

A TV commercial will air on Sunday, October 22, at 4 PM PT / 7 PM ET on the Xbox YouTube channel. The video will also be shown during the Season 8 premiere of AMC's The Walking Dead later that night and also during the Super Bowl 51 rematch between the New England Patriots and Atlanta Falcons during NBC's Sunday Night Football. A teaser for the spot can be seen below.

"The global campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion," Microsoft said in a post on the Xbox Wire. "A call for gamers to feel the emotions of gaming in a way they may never have felt before. 'Feel True Power' represents that the experience isn't just about what you see, but also what you feel."

As you see in the teaser, Microsoft is billing the Xbox One X as the "world's most powerful console." Indeed, it is 40 percent more powerful than the PS4 Pro. It doesn't replace the Xbox One S, which will remain on the market and will sell better than the Xbox One X, according to Microsoft. All Xbox One S games play on Xbox One, and your controllers work as well.

The Xbox One X launches on November 7, priced at $500 in the US. Keep checking back with GameSpot for lots more on the system in the days and weeks ahead.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Avatar image for sodapoppimpski
SodApOpPIMPski

look at all the sad trolls. i cant wait for november 7th when amazon delivers my scorpio.

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Imajinn

This is the first console I am not going out to buy on day one in a very long time. I mean cool! X1X has power! What I am getting at is, I don't plan on going back and replaying much in 4K on the X1X outside of K.I. and maybe one or two others. Exclusives would have made me jump all over this. I will get one. But not near release day. Anything I really truly play on X1, I already 4k through the PC.

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juxax

all rants, and shit aside, thing about the xbox is, there's nothing really in the future, cept. yet another halo / gears / horizon, having the ability to play old games doesn't really mean anything to me, it's just a multiplat box really, and my pc does that job. ps4 isn't that much better mind, but between bloodborne, tlou 1&2 god of war, days gone, horizon zero dawn and nioh, there's some serious shit there, games that are great, that inspire other games to try by word of mouth, as opposed to waiting for ubisoft's next open world snorefest or activision's next shitty loot box fps. pc is just shitty indie games, i want stalker 2 damnit.

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mattsaroni24

Jump off your PC with uncapped frames and max settings, and settle for “true power”

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GirlUSoCrazy

@mattsaroni24: Or climb high on your ivory PC and experience the ultimate in glower power

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legendaryh1tman

@mattsaroni24: Silly statement at best. This is obviously pointed at the console player market.

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Wretch1d

MS disclaimer - The term "Feel the power" is in no way meant to encourage or support people making love to their XboxX

Avatar image for girlusocrazy
GirlUSoCrazy

@wretch1d: No, for that you can just plug directly into mains

Avatar image for nativepixel
NativePixel

@wretch1d: tooo late

Avatar image for bubba_666
Bubba_666

@7tizz: Yeah and they have a huge surplus, not like they're going anywhere. And they play all the same games as the S, and FAT Xbox...all the games still have the same outcome, same new UI. Just like the Pro the excitement will die off once you see it's nothing that special, but in this case has MUCH less to play on it than PS4. :) I got an S for 199$ at Wally World...perfectly fine with it on my 4K TV. NICE upscaling!!

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SodApOpPIMPski

@bubba_666: You clearly have no idea what you are talking about.

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BuyaPC

@bubba_666: wait....so you think the one x is nothing special but you're fine with your one S that has nice upscaling. That's strange. Sounds a little like butthurt to me

Avatar image for Ravenlore_basic
Ravenlore_basic

@BuyaPC: ??? how can he be butthurt if he is saving $300.00 for playing the same games with slightly not as great graphics??

Avatar image for carving_a_giant
carving_a_giant

@7tizz: what are you getting so excited about? It’s just another member of the dreaded Xbox “one” family.

Avatar image for nikolistary
nikolistary

@7tizz: You kinda deserve to part ways with your $600 for that one. Enjoy your new console where everything is 1% better looking I guess

Avatar image for bubba_666
Bubba_666

@nikolistary: Yeah I asked a guy at Gamestop why he was buying one he said umm I dunno, it's faster..I was like really? omg smh.

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NativePixel

@nikolistary: how broke and miserable are you to care how happy some random person on the net is about a fun hobby?

Avatar image for nikolistary
nikolistary

@nativepixel: Dudes an unbearable Xbox fanboy and apologist, I'm always gonna keep people like that in check. I am happy he's losing $600 though blind fanboys deserve to have their money taken from them

Avatar image for sodapoppimpski
SodApOpPIMPski

@nikolistary: its $600 now? when did they raise the price? you have no idea what you are talking about.

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nikolistary

@sodapoppimpski: and you have no idea about taxes apparently. The sticker price is never the full real amount to pay

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sladakrobot

@nikolistary: how ppl spend THEIR money its none of your business

Avatar image for Tidus1012
Tidus1012

No point in getting the "most powerful console" if there's just a bunch of crap games to play, it's like having a Ferrari and live in New York. We said it already, just a small percent of players cares about resolution and fps, the rest of us just need awesome games.

Avatar image for Aleperez75
Aleperez75

@Tidus1012: yes, and that is why I love Xbox. there is no multiplayer like halo. Nothing is even close. I'm loving forza horizon, loved sunset overdrive as well. I'm not very interested in hacks and slash games and Japanese games much. That is why my interest in the PS4 is much lower. I have the switch and I enjoy it mostly for playing on the go. And now that all 3rd party games are better on the X, I see even less sense to get a PS4.

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nikolistary

@Aleperez75: so in almost 5 long years you have loved 3 games. That's sad af

Avatar image for Tidus1012
Tidus1012

No point in getting the "most powerful console" if there's just a bunch of crap games to play, it's like having a Ferrari and live in New York. We said it already, just a small percent of players cares about resolution and fps, the rest of us just need awesome games.

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Barighm

@Tidus1012: Maybe not resolution, but FPS definitely impacts gameplay and is a key part of making a game "awesome".

Avatar image for sladakrobot
sladakrobot

@Tidus1012: then mover over to Germany...you know...the Autobahn has sections without speedlimits

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Thanatos2k

@sladakrobot: You're telling him to get a PC?

Avatar image for sladakrobot
sladakrobot

@Thanatos2k: well he compared the XbX to a Ferrari in a traffic busy region...time to move there where the streets are free

Avatar image for deactivated-5d14bade6a0c4

The Xbox One X is the best option for any gamer that doesn't have a PC. I am predominately a PC gamer and my PC is more powerful than the X, but I still preordered it because it's awesome. It's the most powerful console for sure, but the fact that I can play my 360 library on the Xbox One for free is amazing compared to what I get on PS4. Now they are going to offer original Xbox games too. Couple that with the best online service, the best controller, PC-cross play, and awesome games like Gears of War, Forza, and Halo and it's simply the best in my book. I like my PS4 and I like my Nintendo, but Xbox finally figured out what I've enjoyed about PC for a long time and that's continuity of my games library.

Avatar image for nikolistary
nikolistary

@Defender1978: Bro, shoot that alien. Bro, drive that car bro. Bro, chainsaw that bro alien bro.

Repeat for 20 years. That's Xbox.

Avatar image for deactivated-5d14bade6a0c4

@nikolistary: 20 years ago there was no Xbox. What you are describing is video games. Maybe you need to find a new hobby, bro.

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DARREN636

@Defender1978: really?

this gen, nearly every game i want to play is on ps4

Avatar image for Mogan
Mogan

@DARREN636: Yeah, I guess me too. If we're just talking about console games. Thing is, most every game I want to play is also on the Xbox as well. And the PC.

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EdwardNygma

@DARREN636: Definitely me too

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Bubba_666

@DARREN636: AMEN

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DarkRikuShadow

@DARREN636: ^this so much of this.

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dylan35

@sellingthings: PUBG pc game moved onto console. What are you going on about?

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GirlUSoCrazy

@Defender1978: They should get Steam on X1X

Avatar image for Aleperez75
Aleperez75

@girlusocrazy: Microsoft is not in the business of selling console. they are in the business of selling software, in other words games. The only reason they need consoles out there is to sell games, and that is why the play anyways makes sense for them. Having steam on xbox make no sense whatsoever. the margings in hardware is too low to justify that move.

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GirlUSoCrazy

@Aleperez75: Having Steam on Xbox would help sell a lot more games that they're selling now

Avatar image for Barighm
Barighm

@girlusocrazy: They figure out a way to put Steam on Xbox that would definitely be a killer app.

Avatar image for Thanatos2k
Thanatos2k

@Barighm: Yeah, the thing it would kill is the Xbox brand.

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GirlUSoCrazy

@Thanatos2k: Worth it

jk

Avatar image for deactivated-5d14bade6a0c4

@girlusocrazy: I'd love that.